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Artificial intelligence Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Artificial intelligence
27% of CMOs hesitate to adopt genAI, but it might be time to switch up

27% of CMOs hesitate to adopt genAI, but it might be time to switch up

Article
Feb 20, 2025

27% of CMOs are hesitant to adopt AI, but the tide is changing: CMOs without any implementation plans risk falling behind high-performance companies.

Behind the Numbers Special Edition: Creator Content: What’s New and What’s Next

Audio
Feb 15, 2025

On today’s special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of Little Chonk, and Sarah Crockett, Senior Vice President and CMO of DSW. Listen everywhere and watch on YouTube and Spotify.

Behind the Numbers: How Consumers Interact with Ads- Balancing Effectiveness, Intrusiveness, and AI-Generated Content

Audio
Feb 07, 2025

On today’s podcast episode, we discuss how much is too much when it comes to AI-generated ads, the relationship between how much people notice ads versus how intrusive they find them, and the main reason consumers say they feel “ignored” by marketers. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Senior Analyst Evelyn Mitchell-Wolff. Listen everywhere and watch on YouTube and Spotify.

DeepSeek’s marketing potential brings security risks

DeepSeek’s marketing potential brings security risks

Article
Jan 28, 2025

DeepSeek’s affordable AI is a game-changer for marketers, but DeepSeek’s data privacy practices may scare off companies wary of Chinese server storage and security gaps

2024: The year AI tried to transform smartphones but missed the mark

2024: The year AI tried to transform smartphones but missed the mark

Article
Dec 27, 2024

Google, Apple, and Samsung integrated genAI into their flagship devices, but delays and tepid consumer interest signal challenges ahead.

Nuclear solutions emerge as AI’s energy needs keep surging

Nuclear solutions emerge as AI’s energy needs keep surging

Article
Dec 26, 2024

Big Tech’s energy shift: Companies like Google and Microsoft are increasingly turning to nuclear energy to meet the escalating power demands of AI, but regulators could stop projects before they start.

Slimmer, health-tracking AI wearables are dominating consumer demand

Slimmer, health-tracking AI wearables are dominating consumer demand

Article
Dec 26, 2024

Keep it simple, smart, and familiar: Forget futuristic pendants and pins—AI wearables that look like regular gear but pack powerful features will be the ones capturing market share in 2025.

Return-to-office measures and adoption of AI are reshaping the workplace

Return-to-office measures and adoption of AI are reshaping the workplace

Article
Dec 20, 2024

RTO policies clashed with remote-work culture as AI-driven layoffs swept through industries, highlighting a shifting balance between workforce stability and technological adaptation.

US Privacy Trends 2024

US Privacy Trends 2024

Report
Dec 12, 2024

The free, ad-supported internet runs on consumer data. But privacy legislation is making it harder for advertisers to take advantage of it.

Parametric Insurance Explainer

Parametric Insurance Explainer

Report
Nov 12, 2024

Traditional indemnity insurance isn’t keeping pace with climate change fallout, forcing P&C insurers to withdraw coverage from affected areas. Data-driven parametric insurance can help them plug coverage gaps and defend profits.

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The Daily: Why Meta investors remain somewhat skeptical, even as profitability climbs

Audio
Nov 07, 2024

On today’s podcast episode, we discuss Meta’s new AI search initiative, what the 2023 “year of efficiency” has meant for 2024, and what to make of Threads at this point. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.

Prime Video looks to AI to improve user experience

Prime Video looks to AI to improve user experience

Article
Nov 05, 2024

Prime Video thinks AI can fix UX problems: Complaints about show catalog failures may have spawned its latest AI-powered feature.

Weird AI roundup: Pets, pigs, and plants get AI-enhanced

Article
Oct 30, 2024

With new tools, humans get better insights into animal welfare and plant health, paving the way for more humane and efficient care.

Ecommerce decision-makers ramp up social media investment for the holidays

Ecommerce decision-makers ramp up social media investment for the holidays

Article
Oct 21, 2024

Over two-thirds (69%) of US ecommerce decision-makers plan to increase investment in social media advertising this holiday season, according to Commercetools. Nearly as many (67%) will increase investment in utilizing social media platforms altogether.

The Daily: The companies that are shaping the future of AI and what happens when your digital bank goes down

Audio
Oct 15, 2024

In today’s podcast episode, we dive into how Apple Intelligence will move the AI usage needle and discuss which companies are poised to shape the future of artificial intelligence. "In Other News", we cover Bank of America’s recent outage and the risks associated with digital banking. Join host Marcus Johnson and analysts Jacob Bourne and Gadjo Sevilla for the conversation.

GenAI pilots continue at the biggest finservs: Here’s what they’re up to

Article
Oct 08, 2024

We explore how leading financial services companies are using it to improve efficiency and the customer experience.

The Daily: What could happen now that California just vetoed a huge AI safety law and what’s next for OpenAI?

Audio
Oct 03, 2024

On today’s podcast episode, we discuss the impact of California not signing a controversial AI bill into law, what to watch for next in terms of state or federal AI rules, and how OpenAI is evolving after some high profile departures and a pivot towards a for-profit business model. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

Reimagining Retail: How retailers are using GenAI and when they should absolutely not use it

Audio
Oct 02, 2024

On today's podcast episode, we discuss the implementation challenges of GenAI, how smaller retailers should be playing with it, and when you should not use GenAI. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins

In chatbot era, Canadian banking consumers crave human connections

Article
Sep 27, 2024

A panel revealed they’re worried that AI is threatening any human connection with their banks.

Generative AI for Search in Retail

Generative AI for Search in Retail

Report
Sep 17, 2024

GenAI search could have a transformative impact on the shopping journey. To satisfy customers and stay competitive, retailers should focus on two essential innovations.

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