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Artificial intelligence Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Artificial intelligence
Fintech Trends to Watch in 2024

Fintech Trends to Watch in 2024

Report
Dec 21, 2023

Precipitously decreased funding is creating headwinds for fintech, but emerging environmental and regulatory crises will present innovative startups and vendors with lucrative opportunities in 2024.

Search Ad Spending Forecast and Trends H2 2023

Search Ad Spending Forecast and Trends H2 2023

Report
Dec 20, 2023

Until Google rolls out generative search to all users, most consumers won’t adopt the technology. That means AI isn’t driving search ad spending—yet.

2023 saw a number of AI scandals, demonstrating the need for clearer guidelines for brands and publishers

Article
Dec 18, 2023

The need for clear AI guidelines and transparency emerges: 2023 was a year of cautionary tales to learn from.

Klarna plans to replace workers with AI to drive profitability

Article
Dec 11, 2023

The company is trying to cut costs as it focuses on profitability ahead of going public

The top banking users of AI have prioritized securing and training talent

The top banking users of AI have prioritized securing and training talent

Article
Nov 17, 2023

JPMorgan and Capital One dominated the top spots across all categories, demonstrating their investment in expert staff.

Programmatic Advertising Trends Q4 2023

Programmatic Advertising Trends Q4 2023

Report
Nov 14, 2023

The cookie will finally crumble in 2024, forcing advertising stakeholders to embrace privacy-preserving targeting and measurement alternatives.

The future’s uncertain for prominent insurtechs that rely heavily on AI to calculate risk and pricing

The future’s uncertain for prominent insurtechs that rely heavily on AI to calculate risk and pricing

Article
Oct 27, 2023

Insurtechs that rely heavily on AI have been struggling to stay afloat—let alone disrupt the insurance model—when they lack the data to build better models.

Exclusive—Retailers rank immersive experiences near the top of their investment priorities

Exclusive—Retailers rank immersive experiences near the top of their investment priorities

Article
Oct 24, 2023

Retailers look to redefine the customer experience: That’s leading them to invest in immersive experiences such as AR, VR, gamified social shopping, and AI-enabled personalization.

First day of Money20/20 is all about generative AI

Article
Oct 23, 2023

We dive into how Mastercard and other payment providers are thinking about the technology and what it holds for the future

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Financial institutions must embrace AI companywide to weather the ‘Great Transition’

Financial institutions must embrace AI companywide to weather the ‘Great Transition’

Article
Oct 16, 2023

A McKinsey report argues that the financial services industry is undergoing an epic transformation, with each bank’s success heavily dependent on its integration of AI.

B2B Digital Ad Spend Forecast 2023

B2B Digital Ad Spend Forecast 2023

Report
Aug 30, 2023

B2B digital ad spending will continue to grow at a slower pace across key industries in 2023. More B2B buyers are millennials and Gen Zers, shifting ad buys from search to display, from Google to social media, and from desktop to mobile.

Alibaba adopts open-source model for AI offerings, intensifying competition in China

Alibaba adopts open-source model for AI offerings, intensifying competition in China

Article
Aug 28, 2023

Alibaba's two AI models rely on open-source technology for image understanding and complex interactions, reflecting a strategic move toward wider adoption.

Voice Assistant Users, US

CollectionSnapshot
Aug 28, 2023

Digital Audio Listeners, US

CollectionSnapshot
Aug 24, 2023

Smart Speaker Users, Canada

CollectionSnapshot
Aug 09, 2023

Smart Speaker Users, China

CollectionSnapshot
Aug 09, 2023
Vanquis Banking Group hopes Snoop deal gives it a competitive edge with budget-conscious UK customers

Vanquis Banking Group hopes Snoop deal gives it a competitive edge with budget-conscious UK customers

Article
Aug 02, 2023

Vanquis’ latest acquisition will help UK consumers with cost-of-living crisis: Money-saving app Snoop shows the potential of the nexus of AI and open banking.

Personal Financial Management Tool Users, UK

CollectionSnapshot
Jul 12, 2023

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