Social search is growing, fueled by consumer behavior and AI—and so are the search ad opportunities on TikTok, Instagram, Snapchat, and others. But search on social media isn’t the same as traditional search. Here’s what advertisers should know.

Flush with palimony from its breakup with TD Bank, First Horizon is flaunting its new, independent status.

Advertising employment peaks: AI advances may promise potential disruption.

JPMorgan is opening more branches and launching AI-powered tools to woo new customers.

Google experiments with chat ads: The tech giant plans to embed its Search and Shopping ads into the AI-powered SGE conversational mode.

AI-focused fintechs offer small FIs less-powerful solutions than their larger counterparts—if they work with them at all.

Generative AI is poised to reshape the search advertising market. With a significant first-mover advantage, will Microsoft grow its share of search ad budgets? How can advertisers stay ahead of the curve?

US marketers will spend over $1 billion more on influencer marketing in 2023 than they did last year, per our forecast. We lay out six tactics to maximize the impact of those dollars.

They often don’t have real-time data capabilities. Partnering with a fraud-focused fintech could be a solution.

Smart hospitals go beyond digital: Cleveland Clinic will deploy Verizon’s private 5G network at its new Mentor, Ohio hospital. Here’s why it’s a model for the hospital of the future.

Generative AI comes to EHRs: Microsoft’s strong AI position could bring the company more healthcare cloud customers since its integrated AI tech with Epic can only be accessed on Azure.

The risks and benefits of generative AI in healthcare: The AI craze is triggering mixed feelings in healthcare communities as tech players continue to tout their tools for healthcare tasks.

Authenticity matters in ads: Some underrepresented groups are less pleased with their depiction in advertisements.

Insurers are charging exorbitant premiums or demanding that banks meet tough minimum security requirements to obtain a policy.

As Bing makes inroads into Google’s lead, it experiments with AI ads: Disney and Roku layoffs and pivots by Twitter and ByteDance dominated headlines this past week.

What is truly promising with generative AI, and when should content marketers stay human? Here’s how content marketers might use ChatGPT and other AI tools and where they should invest time and resources.