Small and medium-sized businesses are looking to close the automation gap when it comes to accounts payable and receivable. To capture the growing market, banks and software providers must tailor solutions to current SMB needs.
On today's episode, we discuss what the next big augmented reality (AR) experience might be, the Trojan horse of self-service retail, whether podcasting has a "hit" problem, the NFL's 2021 regular season ratings, a possible delivery drone milestone, an unpopular opinion about consumer choice, robot referees, and more. Tune in to the discussion with our analysts Oscar Orozco, Peter Vahle, and Blake Droesch.
AR, VR, and video games present opportunities that marketers can tap into right now.
Buyer's remorse intensified in 2021 as ecommerce adoption rose: High return rates are cutting into retailers’ margins and increasing inventory pressure.
We break down the metaverse and how it can define the future of computing, gaming, finance, social media, and business: AR and VR technologies, expanding virtual platforms and ecosystems, as well as an appetite for more immersive experiences are pushing the boundaries of reality into the virtual world.
The Consumer Electronics Show (CES) 2022 featured a reimagined world of commerce and marketing: The products displayed in Las Vegas last week revealed new ways for marketers to blend the physical and virtual worlds.
Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.
In 2026, consumers will collectively use 70 million virtual reality (VR) headsets worldwide, a steep increase from 26 million in 2021.
The vision of augmented reality (AR) headsets replacing smartphones could become a reality sooner than expected in China.
Virtual reality content revenues worldwide will jump from $2.16 billion in 2021 to $8.31 billion in 2025.
Google ramps up mobile AR efforts: This could be the push for Google Glass for the masses, opening up competition with Meta and Apple’s wider AR and VR.
The metaverse is open for business in US, Canada: Meta’s Horizon Worlds, available to users 18+, is likely to attract developers seeking an audience for apps and experiences.
Social commerce has shortened the path to purchase, allowing consumers to move through the purchase journey from discovery to checkout within one app.
It’s still early days, but augmented reality is showing real potential for social commerce. Brands can use the technology to improve the experience and help customers make more informed purchase decisions.
The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.
Gen Z in the US already has estimated spending power of nearly $150 billion, and this cohort represents a growing opportunity for retailers and brands. Here’s a snapshot of recent Gen Z shopping and buying data to help guide you.
As the first true generation of digital natives, Gen Z has had round-the-clock access to on-demand information, streaming entertainment, and instantaneous communication since birth. This report examines trends in Gen Z’s technology and media use.
Nike files to trademark virtual goods as metaverse inches closer to reality: Many companies have already begun experimenting with branded digital items, but some are starting to take it more seriously as buzz around the metaverse intensifies.
The company could reveal a new overarching brand name as soon as next week and follow in the footsteps of Alphabet.
Powerful data and analysis on nearly every digital topic.
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