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Ar Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ar
Spotlight: Accounts Payable and Receivable Automation

Spotlight: Accounts Payable and Receivable Automation

Report
Mar 17, 2022

Small and medium-sized businesses are looking to close the automation gap when it comes to accounts payable and receivable. To capture the growing market, banks and software providers must tailor solutions to current SMB needs.

The Weekly Listen: The next big AR experience, self-service retail, and the podcast 'hit' problem

The Weekly Listen: The next big AR experience, self-service retail, and the podcast 'hit' problem

Audio
Feb 04, 2022

On today's episode, we discuss what the next big augmented reality (AR) experience might be, the Trojan horse of self-service retail, whether podcasting has a "hit" problem, the NFL's 2021 regular season ratings, a possible delivery drone milestone, an unpopular opinion about consumer choice, robot referees, and more. Tune in to the discussion with our analysts Oscar Orozco, Peter Vahle, and Blake Droesch.

The metaverse promises to redefine marketing—here’s how to get started

The metaverse promises to redefine marketing—here’s how to get started

Article
Feb 01, 2022

AR, VR, and video games present opportunities that marketers can tap into right now.

Swelling returns force retailers to rethink the shopping experience

Swelling returns force retailers to rethink the shopping experience

Article
Jan 27, 2022

Buyer's remorse intensified in 2021 as ecommerce adoption rose: High return rates are cutting into retailers’ margins and increasing inventory pressure.

The “new” world: A metaverse primer

Article
Jan 19, 2022

We break down the metaverse and how it can define the future of computing, gaming, finance, social media, and business: AR and VR technologies, expanding virtual platforms and ecosystems, as well as an appetite for more immersive experiences are pushing the boundaries of reality into the virtual world.

5 Big Trends Emerge from CES

Article
Jan 13, 2022

The Consumer Electronics Show (CES) 2022 featured a reimagined world of commerce and marketing: The products displayed in Las Vegas last week revealed new ways for marketers to blend the physical and virtual worlds.

US Social Video Advertising 2022

US Social Video Advertising 2022

Report
Jan 11, 2022

Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.

Virtual reality to see real gains in headset adoption

Virtual reality to see real gains in headset adoption

Article
Jan 11, 2022

In 2026, consumers will collectively use 70 million virtual reality (VR) headsets worldwide, a steep increase from 26 million in 2021.

Innovation in Asia: Consumer-ready AR accelerates in China

Innovation in Asia: Consumer-ready AR accelerates in China

Article
Jan 07, 2022

The vision of augmented reality (AR) headsets replacing smartphones could become a reality sooner than expected in China.

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VR content revenues will nearly quadruple over next 4 years

VR content revenues will nearly quadruple over next 4 years

Article
Dec 21, 2021

Virtual reality content revenues worldwide will jump from $2.16 billion in 2021 to $8.31 billion in 2025.

Google doubles down on re-entry into consumer AR with renewed focus on hardware, software

Google doubles down on re-entry into consumer AR with renewed focus on hardware, software

Article
Dec 16, 2021

Google ramps up mobile AR efforts: This could be the push for Google Glass for the masses, opening up competition with Meta and Apple’s wider AR and VR.

Meta’s Horizon Worlds open to users in US, Canada in time for holiday push

Article
Dec 13, 2021

The metaverse is open for business in US, Canada: Meta’s Horizon Worlds, available to users 18+, is likely to attract developers seeking an audience for apps and experiences.

AR can help heighten the social commerce experience

Article
Dec 09, 2021

Social commerce has shortened the path to purchase, allowing consumers to move through the purchase journey from discovery to checkout within one app.

Shopping with AR on Social Media

Shopping with AR on Social Media

Report
Dec 06, 2021

It’s still early days, but augmented reality is showing real potential for social commerce. Brands can use the technology to improve the experience and help customers make more informed purchase decisions.

Top 10 Trends in 2022

Top 10 Trends in 2022

Report
Nov 22, 2021

The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.

US Generation Z Shopping Behaviors

US Generation Z Shopping Behaviors

Report
Nov 15, 2021

Gen Z in the US already has estimated spending power of nearly $150 billion, and this cohort represents a growing opportunity for retailers and brands. Here’s a snapshot of recent Gen Z shopping and buying data to help guide you.

US Generation Z Technology and Media Use

US Generation Z Technology and Media Use

Report
Nov 15, 2021

As the first true generation of digital natives, Gen Z has had round-the-clock access to on-demand information, streaming entertainment, and instantaneous communication since birth. This report examines trends in Gen Z’s technology and media use.

Nike preps to enter the metaverse with investments in digital goods

Article
Nov 03, 2021

Nike files to trademark virtual goods as metaverse inches closer to reality: Many companies have already begun experimenting with branded digital items, but some are starting to take it more seriously as buzz around the metaverse intensifies.

Facebook’s rumored rebrand could help it dodge antitrust regulation

Article
Oct 21, 2021

The company could reveal a new overarching brand name as soon as next week and follow in the footsteps of Alphabet.

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