While retail as a whole is looking for ways to deploy generative AI to support operations and enhance customer experience, fashion ecommerce is likely to see some of the biggest impacts.

On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.

Beauty is proving resilient to the cost-of-living crisis as shoppers splurge on premium products to boost their mood and skin health. But it won’t escape unscathed, with consumers already streamlining their beauty regimes and searching for bargains online.

This year’s Mobile World Congress in Barcelona showcased the latest in mobile technologies. Although new smartphones starred, some of the biggest innovations were in other devices and AI.

Consumer device and behavior trends are affecting payment providers’ strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here’s what that means for the payments ecosystem.

More than a quarter of the US population wears a connected device, including a growing number of older consumers who are interested in health and fitness tracking.

The Information Age 2.0 is upon us: Google’s latest product updates illustrate the movement to embed AI into our information sources. The changes will strain computation and energy resources.

This year, both the number of smartphone QR scanners and the number of augmented reality (AR) users will grow in the US, reaching 94.1 million and 97.1 million, respectively, according to our “Mobile Trends to Watch for 2023” report. Growth is expected to continue through 2025.

Apple will use its gains from AppTrackingTransparency to launch a demand-side platform, and QR-launched augmented reality will help rejuvenate out-of-home advertising. Find out what else our analysts predict will impact mobile advertising this year.

This year will be marked by a little bit of the old and a little bit of the new. While consumers give in-store shopping another go, augmented reality (AR) will help bridge the gap between the physical and digital worlds. Our analysts have already covered the biggest trends of 2023, but here are four more predictions for what's to come next year.

AI sensation ChatGPT isn’t just a leap forward in generative AI technology. It’s part of a trend that at least one marketing technology (martech) expert thinks will shape marketing in 2023.

By 2026, nearly half of US households will use smart devices—from lights to locks to appliances. Here’s how advertisers can capitalize on connectivity enabled by Matter, the newly launched interoperability protocol.

Our outlook for social ad spending in 2022 has deteriorated significantly since March. This report breaks down what went wrong in the past nine months, and what’s ahead in the next two years.

As the economy continues to roil, brands will look to some of the most hyped technologies—including generative AI, clean rooms, and Web3—to solve real problems.

Close to a third of US adults don’t like anything about in-store holiday shopping, according to CivicScience. Meanwhile, for more than a fifth, experiencing the products is the biggest appeal. About the same share most enjoy the holiday music, decor, and displays, while 17% are after in-store deals.

Smartphones will play an even bigger role in 2023, connecting devices and experiences while advertisers adjust to a world with less user data.

Worldwide, head-worn augmented reality (AR) revenues will hit $35.06 billion in 2026, up from $3.78 billion this year, according to ARtillery Intelligence. These revenues include spending on everything from devices to content.

Only 13% of US adults have used augmented reality (AR) or virtual reality (VR) while shopping. Though the overwhelming majority have not, 38% are at least somewhat interested in trying the tech.

China’s Singles’ Day continues to top the charts, but the vitality of the world’s biggest shopping event is being called into question amid lukewarm recovery of retail sales. As a result, participating brands are focusing on building sustainable customer loyalty with innovative shopping experiences.