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This year, both the number of smartphone QR scanners and the number of augmented reality (AR) users will grow in the US, reaching 94.1 million and 97.1 million, respectively, according to our “Mobile Trends to Watch for 2023” report. Growth is expected to continue through 2025.

US spend on mobile advertising will also rise over the next two years, reaching $235.67 billion by 2025, per our forecast.

Beyond the chart: QR-launched AR will inject life into out-of-home (OOH) advertising, which is expected to see a 6.0% spending increase in 2023, according to our report. With QR codes, OOH ads will become more immersive and trackable.

Social media will be another driver of AR advertising growth. More than 60 million US consumers will experience AR via Instagram, Snapchat, TikTok, or other social networks in 2023, paving the way for major platforms to double down on anchored AR tools.

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