Ar Trends & Statistics
Creating Branded Augmented Reality Experiences Consumers Can't Live Without
Ben Gaddis, president of ad agency T3, spoke with eMarketer’s Caroline Cakebread about what’s possible with AR today, and how marketers can best utilize it to create revenue generating experiences.
What's Next for Augmented Reality in Marketing? Measurement, of Course
Tony Bevilacqua, founder and CEO of augmented and virtual reality measurement platform Cognitive3D, discusses the metrics available for marketers that want to measure augmented reality experiences.
It’s Too Risky for Brands to Stay on the Sidelines of Augmented Reality
Keith Soljacich, vice president of experiential technology at Digitas, discusses the state of augmented reality and what a brand's presence could look like in an augmented world.
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