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Ai Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ai

The Daily: Mobile time spent nears a pivotal point, paying with smartphones, and how many folks use generative AI

Audio
Jul 18, 2023

On today's episode, we discuss a milestone for digital video, why TV lovers still love their TVs, and the relationship between digital audio and social networking. "In Other News," we talk about how many US shoppers use their phones to pay for things at the register and how many generative AI users there are in the US. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.

Market researchers consider AI helpful in key ways, but not a replacement

Market researchers consider AI helpful in key ways, but not a replacement

Article
Jul 13, 2023

Most market researchers do not think AI will take over completely, according to SurveyMonkey. Some 38% of US market researchers think that AI will take over data visualization completely, but more people (46%) believe that AI will assist while humans remain in control.

Personal Financial Management Tool Users, UK

CollectionSnapshot
Jul 12, 2023

Personal Financial Management Tool Users, US

CollectionSnapshot
Jul 12, 2023

Robo-Advisor Account Holders, Canada

CollectionSnapshot
Jul 12, 2023

Robo-Advisor Account Holders, UK

CollectionSnapshot
Jul 12, 2023

Robo-Advisor Account Holders, US

CollectionSnapshot
Jul 12, 2023

4 ways ecommerce executives can maximize digital dollars

Article
Jul 11, 2023

Brands must ensure they’re aligned on their target audience and objectives while also using data to support their decisions. In addition, digital dollars can do double duty by amplifying in-store performance.

The Weekly Listen: Advertising is falling for AI, inside the minds of Gen Zers, and Spotify pivots

Audio
Jul 07, 2023

On today's episode, we discuss the advertising industry's recent love affair with generative AI, what happens inside the minds of Gen Z consumers, why Spotify is pivoting, Twitter's new CEO writing the the company's next chapter, how podcast advertising is doing, how much people spend when they go to Las Vegas, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Bill Fisher and Max Willens.

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The Daily: What happens when AI learns from other AI content, and new features for the Apple Vision Pro

Audio
Jul 06, 2023

On today's episode, we discuss what lawmakers are most likely to tackle first when it comes to regulating AI, whether AI songs can win a Grammy, and what happens when AI eats up—and learns from—other AI-generated content. "In Other News," we talk about the newly announced features for Apple's Vision Pro AR headset and how this device could change the whole market. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Why banks should keep human elements in automated features

Why banks should keep human elements in automated features

Article
Jul 05, 2023

Though it generally makes managing finances easier, some customers need to maintain full control over their accounts.

The Daily: Where Americans spend their time with connected devices, Amazon's Sidewalk network, and 2 new AI bills

Audio
Jul 03, 2023

On today's episode, we discuss how time spent on smartphones is changing, what people do on different devices, and what digital time spent in your car might look like. "In Other News," we talk about the significance of Amazon's Sidewalk network and what to make of two new pieces of potential AI legislation. Tune in to the discussion with our analyst Yory Wurmser.

The Daily: The great big monthly advertising, media, and retail quiz - June

Audio
Jun 28, 2023

On today's special episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Americans' sentiment toward AI, how much Netflix's password-sharing initiative will boost subscriber numbers, how retail media ad spending dollars are moving around, and more. Tune in to the discussion with this month's contestants: our analysts Sky Canaves and Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.

Brand execs from Forever 21, Abercrombie & Fitch, and more talk AI, Gen Z, and D2C

Article
Jun 27, 2023

Leaning into festival culture helps Forever 21 connect with Gen Z consumers. Abercrombie & Fitch uses generative AI to speed up the product design process. And Solo Brands embraces the changing definition of the D2C model.

Cannes Lions 2023 wrap-up: What mattered—and what didn’t—to marketers this year

Article
Jun 23, 2023

Every year, there are a handful of topics that dominate the conversations at the Cannes Lions International Festival of Creativity. AI was this year’s buzzword., with Gen Z making a large appearance.

Omnicom and Google’s generative AI partnership will light a fire under the ad industry

Omnicom and Google’s generative AI partnership will light a fire under the ad industry

Article
Jun 22, 2023

Omnicom will integrate Google’s generative AI into its ad tech stack: With Omnicom and WPP backing generative AI, the rest of the industry will be swift to follow.

Snap leans on My AI to bolster its ad business

Article
Jun 22, 2023

My AI is an advertising play. At a Wall Street Journal event during the 2023 Cannes Lions International Festival of Creativity on Tuesday, Snap CEO Evan Spiegel said that insights gathered from conversations on My AI could help improve advertising on Snapchat.

11,000 ad agency jobs will be replaced with AI by 2030

11,000 ad agency jobs will be replaced with AI by 2030

Article
Jun 21, 2023

Is AI already replacing ad agency jobs? A new report suggests 33,000 jobs will be replaced by 2030, but there are signs that it’s already happening.

ChatGPT, US

CollectionSnapshot
Jun 21, 2023

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