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Ai Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ai

Digital Audio Listeners, US

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Aug 24, 2023

The Daily: AI comes under fire, when we can expect to see GPT-5, and Netflix's game-controller app

Audio
Aug 21, 2023

On today's podcast episode, we discuss why the Federal Trade Commission is investigating ChatGPT-maker OpenAI; how publishers, content creators, and authors feel about generative AI; what the wrong kind of regulation looks like; and what AI rules we will likely see next. "In Other News," we talk about when we can expect to see GPT-5 and what to make of Netflix's newly launched game-controller app. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

How to fuel and scale retail media network growth | Sponsored Content

Article
Aug 18, 2023

While the retail media opportunity is massive, it requires reaching consumers across a growing number of channels and adapting in real time. Google—which receives billions of searches daily—can help capture new demand, and turn that demand into purchases, by bringing in valuable first-party data to a brand’s retail media program.

The Daily: How to prepare for AI, labels on smart devices, and Apple's lip-reading technology

Audio
Aug 17, 2023

On today's episode, we discuss the ways in which firms are prepared—and unprepared—for AI, what happens when companies have finished test-driving generative AI, and what to make of Meta giving away its AI model. "In Other News," we talk about when we can expect to see GPT-5 and how Apple’s lip-reading technology could be a step toward artificial general intelligence. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Study: Midjourney is subject to manipulation for disinformation purposes

Study: Midjourney is subject to manipulation for disinformation purposes

Article
Aug 14, 2023

Study reveals Midjourney’s AI can be manipulated to produce racist and conspiratorial images. As 2024 elections approach, AI misuse raises serious concerns.

The Power of Amazon in 2023

The Power of Amazon in 2023

Report
Aug 14, 2023

In the two years since our inaugural “Power of Amazon” report, Amazon has remained a retail and tech powerhouse—but it hasn’t been immune to economic uncertainty, shifting consumer behaviors, or increased competition. We examine how Amazon’s 19 business divisions have changed and how these new developments might affect your industry.

Meta rehires alumni at lower salaries in strategic pivot

Article
Aug 11, 2023

Meta rehires laid-off workers: Big Tech competition and economic improvement mean the company needs the employees it cut, calling into question the “year of efficiency” strategy.

Disney launches an AI task force to implement the tech across the company

Disney launches an AI task force to implement the tech across the company

Article
Aug 09, 2023

Disney’s future is built on AI: The company has a task force looking for ways to implement the tech across its vast entertainment empire.

Google is fixing its AI-driven search experience, but experts say it needs to do more

Article
Aug 09, 2023

Since Google debuted its Search Generative Experience AI-based interface in beta three months ago, it’s made a lot of updates to alleviate early concerns from testers. But according to search expert Lily Ray, Google still has some work to do to fix issues with its new AI-driven experience. Meanwhile, Microsoft—which is still a very distant rival—continues to innovate on Bing Chat, which Ray called “the best AI product that’s out there right now.”

How Shopify, eBay, and Etsy use AI to strengthen seller relationships, customer experience

Article
Aug 09, 2023

The initial wave of excitement over generative AI is fading, leaving many retailers asking, “Now what?” Some might want to look toward Shopify, which is incorporating generative AI capabilities across its platform to help sellers build and scale their businesses more quickly. Or maybe take a cue from eBay, which is using the tech to make more accurate and helpful product recommendations. Meanwhile, Etsy is working to democratize access to machine learning models to help speed up deployment across its organization.

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Smart Speaker Users, Canada

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Aug 09, 2023

Smart Speaker Users, China

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Aug 09, 2023
5 charts showing how marketers are thinking about generative AI now that the hype has faded

5 charts showing how marketers are thinking about generative AI now that the hype has faded

Article
Aug 04, 2023

Generative AI hype has faded, but adoption is still increasing, uses are advancing, and it’s influencing marketers’ workflows and consumers’ behaviors. Here are five charts breaking down the current state of generative AI.

Generative AI use will continue its climb across all age groups, especially among millennials and Gen Z

Article
Aug 04, 2023

In 2025, more than half of US Gen Zers (52.9%) and millennials (52.0%) will be monthly generative AI users, according to our forecast.

The Weekly Listen: How swiping is taking over social media, paying with your hand, and AI in the home

Audio
Aug 04, 2023

On today's episode, we discuss how a new era of social media is rising, whether folks want to pay for things with their hand, when the best time to email your co-worker is, how Walmart+ is getting on, what AI in the home might look like, the most popular cars in the US, and more. Tune in to the discussion with our analysts Ross Benes and Blake Droesch and forecasting director Oscar Orozco.

US Credit Card Digital Account Opening Forecast 2023

US Credit Card Digital Account Opening Forecast 2023

Report
Aug 04, 2023

Growth in digital account openings for credit cards is slowing, thanks to tightening standards and changing generational behaviors. But issuers are utilizing new tools to keep it afloat.

Vanquis Banking Group hopes Snoop deal gives it a competitive edge with budget-conscious UK customers

Vanquis Banking Group hopes Snoop deal gives it a competitive edge with budget-conscious UK customers

Article
Aug 02, 2023

Vanquis’ latest acquisition will help UK consumers with cost-of-living crisis: Money-saving app Snoop shows the potential of the nexus of AI and open banking.

Instagram users are getting a suite of generative AI features

Instagram users are getting a suite of generative AI features

Article
Aug 01, 2023

Meta brings generative AI to Instagram users: Popular instances of consumers using AI for amusement make the app the perfect testing ground.

Meta's strategic efficiency and diversification pay off

Article
Jul 28, 2023

Meta's strong earnings boost stock by 6%, owing to efficient cost-cutting measures, rebounding online ads, increased Reels engagement, and successful AI integrations.

6 expert insights to grow B2B business in a difficult market

Article
Jul 26, 2023

B2B companies are fighting over limited spend. In a flat economy, “you’re going to have to take share,” said Bruce Biegel, senior managing partner at Winterberry Group, during our “Understanding the New Buyer Journey” Tech-Talk Webinar. That means focusing on retention, upselling, and cross-selling before pushing back toward acquisition in the long term. Here are six things to keep in mind during the process.

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