AI agents are revolutionizing marketing with autonomous capabilities that go far beyond traditional automation. Organizations are implementing AI agents to boost workflow efficiency and prepare for a consumer marketplace increasingly mediated by AI.

AI agents are here, but they’ve had little effect on the consumer journey so far. That should change by the end of 2028.

Agentic AI features turn the suite into a strategic platform for enterprises—automating content and campaign work once handled by human creatives.

This invite-only tool tackles full workflows autonomously—raising the bar for US rivals stuck on text responses.

It launches with 200+ partners, aiming to reshape enterprise workflows—but adoption hurdles like trust issues and integration complexity could slow its impact.

Google, OpenAI, and Opera are embedding AI agents into devices and browsers. These tools can browse, compare, and purchase products with minimal user input.

The tool delivers expert analysis with citations, but necessary human oversight and restricted availability could limit adoption.

Enterprises struggle to integrate AI agents with their existing tools and solutions, with 80% of IT leaders citing data integration as the key challenge.

Meta AI updates hint at future advertising: The company’s chatbot will store “memories” and pull from user data to personalize answers.

As genAI expands beyond chatbots, app categories like banking and messaging could see AI-driven disruption, reshaping mobile habits and spending trends

At CES 2025, AI demonstrated its potential as a force multiplier, transforming everything from living rooms to daily commutes.

To compete better with Microsoft, Salesforce, and Zendesk, the company must prove the safety and utility of its offerings in this lucrative market.

Organizations will prioritize governance in 2025 as they ramp up genAI investments in pursuit of business transformation.

With tools like OpenAI’s Swarm and Google’s Mariner, businesses are using smarter AI to automate decisions, disrupt roles, and redefine how work gets done.

2024 saw a pivot to specialized AI agents and personalized search tools, with on-device AI driving adoption despite skepticism about added costs for smartphones.

New features let users join conversations with AI hosts. Experimental yet groundbreaking, it promises tailored podcasts but risks monotony with limited host variety.

AI will become deeply woven into daily life in 2025. Autonomous agents, smart devices, AR glasses, search engines, and digital twins are making AI an ambient presence in how we work, shop, browse, and interact with the world.

Consumers turn to genAI to help with holiday shopping: Nearly one-fifth of global Cyber Five sales this year will be influenced by AI agents and other tools, Salesforce says.

With 1,800 AI agents, Microsoft’s Azure AI Foundry empowers businesses through tailored, scalable solutions, challenging Salesforce, Zendesk, and OpenAI in enterprise AI integration.

With a 130% YoY spending jump, companies are doubling down on AI to drive innovation, despite concerns over data security and workforce readiness.