At CES 2025, AI demonstrated its potential as a force multiplier, transforming everything from living rooms to daily commutes.

To compete better with Microsoft, Salesforce, and Zendesk, the company must prove the safety and utility of its offerings in this lucrative market.

Organizations will prioritize governance in 2025 as they ramp up genAI investments in pursuit of business transformation.

With tools like OpenAI’s Swarm and Google’s Mariner, businesses are using smarter AI to automate decisions, disrupt roles, and redefine how work gets done.

2024 saw a pivot to specialized AI agents and personalized search tools, with on-device AI driving adoption despite skepticism about added costs for smartphones.

New features let users join conversations with AI hosts. Experimental yet groundbreaking, it promises tailored podcasts but risks monotony with limited host variety.

AI will become deeply woven into daily life in 2025. Autonomous agents, smart devices, AR glasses, search engines, and digital twins are making AI an ambient presence in how we work, shop, browse, and interact with the world.

Consumers turn to genAI to help with holiday shopping: Nearly one-fifth of global Cyber Five sales this year will be influenced by AI agents and other tools, Salesforce says.

With 1,800 AI agents, Microsoft’s Azure AI Foundry empowers businesses through tailored, scalable solutions, challenging Salesforce, Zendesk, and OpenAI in enterprise AI integration.

With a 130% YoY spending jump, companies are doubling down on AI to drive innovation, despite concerns over data security and workforce readiness.

By automating interviews and job offers, the fast casual giant aims to improve recruitment efficiency, but risks of bias loom large.

Anthropic’s AI can use computers like a human in an effort to boost productivity, but operational flaws reveal the challenges of AI in daily workflows.

In a heated battle for AI dominance, Microsoft unveils new agents after Salesforce mocks Copilot as a throwback to “Clippy 2.0.

The company’s AI assistant aims to simplify sales and marketing processes and boost efficiency.

The gap is closing between AI customer service agents and humans, according to Salesforce CEO Marc Benioff: But customers have plenty of concerns—including their shrinking ability to access human assistance and the possibility of hallucinations.

Generative AI will “supercharge our creativity,” said VML chief innovation officer Brian Yamada. He believes the tech will improve marketers’ ability to tell stories, but it will also raise new privacy concerns.