Shopify Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Shopify

Strong holiday sales help Shopify beat expectations

Article
Feb 11, 2025

Shopify’s Q4 sales accelerate 31%: The company expects Q1 sales to grow in the mid-20% range as it ramps up efforts to attract major brands like Goop and Reebok to its ecosystem.

Affirm says Q2 profits will be ‘new normal’

Article
Feb 07, 2025

We look at how adjusted pricing, launching in new categories and markets, and growing its debit card made this possible

Temu makes a play for sellers’ ad dollars

Temu makes a play for sellers’ ad dollars

Article
Jan 14, 2025

Temu tests search ads in latest attempt to chip away at Amazon’s dominance: The lucrative revenue opportunity could offset rising costs related to de minimis crackdowns and tariffs.

Shop Pay’s Cyber 5 performance highlights growth momentum

Article
Dec 03, 2024

The buy button has been on a growth tear since Shopify opened it up to enterprise customers outside of its ecosystem

Unified Commerce Ecosystem 2024

Unified Commerce Ecosystem 2024

Report
Nov 18, 2024

Retailers are prioritizing unified commerce solutions to help gain a complete picture of their business operations—including consumer behavior. As the tech landscape becomes more complex, key players are emerging across channels.

Infopack: SMB 2024

Infopack: SMB 2024

Report
Oct 29, 2024

This deck provides an in-depth analysis of the small and medium-sized business market, including challenges facing the sector, trends in marketing and tech strategies, and the impacts of AI and social media.

Generative AI for Personalization in Consumer Payments

Generative AI for Personalization in Consumer Payments

Report
Oct 25, 2024

Generative AI gives payment providers unprecedented tools to create a more personalized purchase journey for consumers, but some use cases are easier to implement than others.

Digital commerce platforms continue to process more sales via in-house payment solutions

Article
Sep 09, 2024

Digital commerce platforms will process $375.57 billion in customer payments in 2024.

Payments and Digital Commerce Platforms Forecast 2024

Payments and Digital Commerce Platforms Forecast 2024

Report
Jul 31, 2024

US digital commerce platforms will process $471.37 billion of their own payments by 2026. As a result, they’ll enjoy stronger customer relationships, added revenues, and cross-sell synergy.

Generative AI for Personalization in Retail

Generative AI for Personalization in Retail

Report
Jul 30, 2024

GenAI is potentially a game changer for personalization in retail. This report takes a closer look at some of the key use cases.

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Powering the Point-of-Sale

Powering the Point-of-Sale

Report
Mar 27, 2024

In the third of five reports in our “Payments Ecosystem 2024” collection, we unpack how the lines between POS hardware and software are disappearing as providers push the innovation envelope.

GenAI and the Consumer Purchase Journey

GenAI and the Consumer Purchase Journey

Report
Mar 22, 2024

Payment providers are tapping genAI to personalize marketing offers and virtual assistants while streamlining customer checkout. These tools could help providers monetize transaction data and help merchants drive sales.

AI, CTV, and private label propel retailers to the top of our ‘unofficial’ February most interesting retailers ranking

Article
Mar 01, 2024

Walmart makes a huge acquisition in hopes of taking on Amazon’s retail media dominance, while Amazon keeps churning out generative AI innovations. Plus, Target tries to steal share from Walmart’s prowess on attracting deal-seeking shoppers. Find out who else earned a spot in our Unofficial” Most Interesting Retailers List, a monthly ranking revealed on an episode of the “Behind the Numbers: Reimagining Retail” podcast.

Key Participants in a Payment Transaction 2024

Key Participants in a Payment Transaction 2024

Report
Feb 23, 2024

Acquirers, networks, and issuers each play distinct roles in the payments purchasing chain. But those roles are shifting as providers adapt to the rise of software and value-added services, increased payment method choice, and cloud-based innovation.

Shoppable Media Explainer 2024

Shoppable Media Explainer 2024

Report
Feb 02, 2024

What is shoppable media and which formats have the most potential?

Forecast Trends to Watch in 2024

Forecast Trends to Watch in 2024

Report
Jan 11, 2024

This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2024 that clients should be aware of, as compiled by our forecasting team.

YouTube makes it easier for viewers to buy creators’ products

YouTube makes it easier for viewers to buy creators’ products

Article
Oct 18, 2023

YouTube keeps rolling out shopping tools: The latest update enables creators to make the shopping button appear at relevant points in their videos.

Klaviyo’s IPO seeks to capitalize on email marketing’s enduring importance

Klaviyo’s IPO seeks to capitalize on email marketing’s enduring importance

Article
Sep 19, 2023

Klaviyo's IPO shines a spotlight on email marketing's vast reach: AI and personalization emerge as key strategies for brand engagement.

4 predictions for the future of retail media ad buying

Article
Sep 18, 2023

Retail media networks may be working on standardization, but a universal measurement system is still a dream. Aside from a sluggish move toward standardization, here are four predictions about the future of retail media networks our analysts gave on our “Behind the Numbers: Reimagining Retail” podcast.

Shopify partners with TikTok, Amazon to boost merchant appeal and revenues

Article
Sep 01, 2023

Shopify looks to competitors for help as growth slows: The company’s partnerships with TikTok and Amazon should help with customer retention and acquisition.

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