Shopify Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Shopify
TikTok Shop expected to lose over $500 million in the US this year

TikTok Shop expected to lose over $500 million in the US this year

Article
Aug 23, 2023

ByteDance is dead set on building up TikTok Shop in the US: Its aggressive moves to build a robust shopping service could lead to a $500 million loss this year.

Payments and Digital Commerce Platforms 2023

Payments and Digital Commerce Platforms 2023

Report
Aug 17, 2023

Digital commerce platforms are leaning heavily into payment processing to grow revenues and enhance customer engagement. But it’s still early innings: They are ripe for payment provider partnerships that can evolve as the platforms grow.

How Shopify, eBay, and Etsy use AI to strengthen seller relationships, customer experience

Article
Aug 09, 2023

The initial wave of excitement over generative AI is fading, leaving many retailers asking, “Now what?” Some might want to look toward Shopify, which is incorporating generative AI capabilities across its platform to help sellers build and scale their businesses more quickly. Or maybe take a cue from eBay, which is using the tech to make more accurate and helpful product recommendations. Meanwhile, Etsy is working to democratize access to machine learning models to help speed up deployment across its organization.

Amazon, Shopify, Mattel get a boost from the ‘Barbie’ movie

Article
Aug 07, 2023

“Barbie” is the top-searched term on Amazon. Shopify has seen a 56% increase in doll sales. And despite a fall in Q2 Barbie doll sales, Mattel believes there will be significant growth for the property in the coming months and years. All of this has Greta Gerwig’s movie to thank.

How Netflix, Roku, and NBCUniversal are getting into commerce

Article
Jul 20, 2023

NBCUniversal and Roku experiment with shoppable ads to reach viewers in their homes, while Netflix courts customers in the real world. Here’s how each company is leaning into commerce to diversify revenue streams.

Roku expands shoppable advertising with Shopify partnership

Roku expands shoppable advertising with Shopify partnership

Article
Jul 12, 2023

Roku and Shopify team up on shoppable ads: Viewers will be able to purchase items from Shopify merchants directly from their TVs.

US Composable Commerce Explainer

US Composable Commerce Explainer

Report
Jun 30, 2023

Behind the hype around composable commerce, there are pros and cons that retailers should consider before shaking up their business operations.

Modern Card Issuers

Modern Card Issuers

Report
May 22, 2023

Powered by cloud-based APIs, modern card issuing leapfrogs traditional issuer processing to help non-financial services companies launch and customize card programs. Here’s where their offerings will be most disruptive.

Amazon, Walmart, and Shopify compete in the battle of the marketplaces

Article
May 01, 2023

Marketplaces are fighting for the crown in US ecommerce. Though Amazon remains solidly atop ecommerce sales, Walmart and Shopify are attempting to carve into Amazon’s revenues. Here are the latest updates in ecommerce, advertising, and partnerships from these major players.

Shopify stands in the way of Buy with Prime’s success

Article
Apr 06, 2023

A year in, Buy with Prime is struggling to attract retailers: Opposition from Shopify and UX limitations are keeping merchants away, despite the opportunity to reach Amazon Prime users.

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3 ways retailers can reduce return costs—without charging customers fees

3 ways retailers can reduce return costs—without charging customers fees

Article
Apr 04, 2023

Total US retail return volume will reach $627.34 billion this year, a 2.2% increase YoY, according to our forecast. Some retailers are turning to return fees to make up for increased costs, but that’s a risky move that may end up alienating customers. Here are three alternatives to return fees, ranging from the short term (building out product descriptions and customer reviews) to the long term (creating a returns as a service offering).

Instacart, Klarna, Shopify deepen ties with ChatGPT

Article
Mar 27, 2023

ChatGPT’s latest update could turn it into a shopping engine: Instacart, Klarna, and Shopify are experimenting with offering users personalized recommendations.

SXSW 2023

SXSW 2023

Report
Mar 22, 2023

The South by Southwest festival returned to Austin, Texas, in full force this year, with discussions on the future of technology, brands, and marketing. Here, we lay out the top trends and takeaways.

US Holiday 2022 Retail Returns

US Holiday 2022 Retail Returns

Report
Mar 01, 2023

Deal-seeking by consumers, heavy discounting from retailers, and a longer holiday shopping season drove an uptick in returns during the 2022 holiday season. Retailers will need to plan their promotional calendars carefully to manage returns in 2023.

Powering the Point-of-Sale

Powering the Point-of-Sale

Report
Feb 28, 2023

This second installment of the “Payments Ecosystem” collection unpacks how point-of-sale (POS) hardware, software, and payment gateway services are becoming increasingly intertwined as merchants adapt to economic turmoil and consumer payment changes.

The Evolving Payments Purchasing Chain

The Evolving Payments Purchasing Chain

Report
Feb 28, 2023

Economic uncertainty and rapid technological innovation are shifting industry dynamics for players across the payments ecosystem, including acquirers and processors, networks, and issuers.

Amazon looks to same-day delivery to spur growth

Amazon looks to same-day delivery to spur growth

Article
Feb 27, 2023

Amazon expands its ultrafast delivery options: The retail giant is investing in same-day delivery amid growing competition from Target and others.

Mercado Libre’s retail ecommerce sales soar 21.5% in 2022

Mercado Libre’s retail ecommerce sales soar 21.5% in 2022

Article
Feb 24, 2023

Mercado Libre closed 2022 with record gains in sales: Strong performances in Brazil and Mexico drove the Latin American ecommerce giant’s gains.

Target invests $100 million to speed up its ecommerce deliveries

Article
Feb 22, 2023

Target is spending $100 million to expand its next-day delivery capabilities: The retailer plans to have at least six new sortation centers to make delivery cheaper, faster, and more efficient.

Instagram offers another sign that livestream shopping isn’t ready for prime time in the US

Instagram offers another sign that livestream shopping isn’t ready for prime time in the US

Article
Feb 17, 2023

Instagram is shutting down its livestream shopping business: The move is the latest sign of US shoppers' disinterest in livestream commerce.

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