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EMARKETER

US Composable Commerce Explainer

Is the Modular Approach Right for Ecommerce Retailers?

Report by Sky Canaves  |  Jun 30, 2023
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Report
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Table of Contents
Report Snapshot
What is composable commerce, and how does it work?
Who are the key players in composable commerce?
What are the advantages of composable commerce?
But composable commerce isn’t for everyone.
How are retailers benefiting from composable commerce?
What’s next for composable commerce?
What are the implications for brands and retailers?
Sources
Media Gallery
About This Report
Behind the hype around composable commerce, there are pros and cons that retailers should consider before shaking up their business operations.
Topics
Ecommerce Tactics
United States
Table of Contents
Report Snapshot
What is composable commerce, and how does it work?
Who are the key players in composable commerce?
What are the advantages of composable commerce?
But composable commerce isn’t for everyone.
How are retailers benefiting from composable commerce?
What’s next for composable commerce?
What are the implications for brands and retailers?
Sources
Media Gallery

Report Snapshot

Composable commerce has become one of the hottest buzzwords in retail ecommerce since the phrase was coined in 2020. But behind the hype, there are pros and cons that every retailer needs to consider.

Key Question: How should retailers think about meeting consumer needs with composable commerce?

KEY STAT: Composable commerce is going mainstream: A March 2023 survey from Elastic Path found that 72% of US retailers were already using it in at least some manner, and another 21% were planning to adopt it within the next year.

Here’s what’s in the full report

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Exportable files for easy reading, analysis and sharing.

Table of Contents

  1. Report Snapshot
  2. What is composable commerce, and how does it work?
  3. Who are the key players in composable commerce?
  4. What are the advantages of composable commerce?
  1. But composable commerce isn’t for everyone.
  2. How are retailers benefiting from composable commerce?
  3. What’s next for composable commerce?
  4. What are the implications for brands and retailers?
  1. Sources
  2. Media Gallery

authors

Sky Canaves

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Wendy Louie-Lam
Senior Forecasting Analyst
Amy Rotondo
Director, US Research
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