Shopify Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Shopify
Retailers see promise in ChatGPT and generative AI

Retailers see promise in ChatGPT and generative AI

Article
Feb 16, 2023

Retailers start to test the waters of generative AI: While companies like Carrefour and Fanatics are using it to improve engagement, Amazon has concerns over data privacy.

Shopify expects macroeconomic challenges in Q1

Article
Feb 16, 2023

Shopify delivered a stronger-than-expected Q4: But the company’s efforts to turn around its lackluster 2022 remain a work in progress due to the tough economic environment.

Look past the layoff-related headlines, the number of people working in retail keeps growing

Article
Feb 06, 2023

Retail layoffs garner headlines but they’re not the full picture: The number of people working in retail continues to grow—we break it down.

Shopify adjusts strategy ahead of Buy with Prime launch

Article
Jan 31, 2023

Buy with Prime launch could be a turning point for Shopify: The ecommerce platform raised prices and diversified its retailer appeal to protect revenues, but could still take a hit should merchants flock to its biggest rival.

Shopify rolls out a new service to woo large retailers

Shopify rolls out a new service to woo large retailers

Article
Jan 04, 2023

Can a new service help Shopify attract more enterprise retailers? Commerce Components by Shopify allows large retailers to integrate Shopify’s tools and services into their online platforms.

Shopify focuses on growing merchant solutions revenues to offset slowing GMV growth

Shopify focuses on growing merchant solutions revenues to offset slowing GMV growth

Article
Nov 09, 2022

As ecommerce growth slows, Shopify hedges its bets: The ecommerce platform is enhancing its lending services, seller tools, and enterprise solutions as part of its “everything but the kitchen sink” growth strategy.

Shopify beats expectations on subscription and merchandise volume growth, cost cutting

Article
Oct 28, 2022

Shopify exceeded expectations for the third quarter, reporting higher-than-expected revenues and a smaller-than-expected loss.

US B2B Ecommerce Forecast 2022–2026

US B2B Ecommerce Forecast 2022–2026

Report
Oct 18, 2022

Just over 10% of B2B product sales—$1.676 trillion—will take place via ecommerce websites in 2022. Growth will remain strong through 2026.

Social Media Update Q3 2022

Social Media Update Q3 2022

Report
Oct 12, 2022

In this report, we look at the most important updates for social platforms in Q3 and how those changes will affect marketers. For the first time, we’re including updates for YouTube as well.

Shopify pushes further in-store with new POS device

Shopify pushes further in-store with new POS device

Article
Sep 29, 2022

POS Go lets merchants accept cards and mobile wallets on the go and can appeal to those seeking unified commerce tools.

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Shopify isn’t taking Amazon’s encroachment onto its turf lightly

Article
Sep 02, 2022

Shopify warns merchants against using Amazon’s ‘Buy with Prime’ service: The move is a sign that Shopify is growing concerned about its ability to combat the retail giant.

Startup Keen Technologies raises $20M to advance controversial AGI

Article
Aug 30, 2022

AI is moving fast and might break things: Keen Technologies’ goal for human-like AI is part of a trend that’s triggered an ethical AI backlash. But there’s a common-ground approach.

Canada Ecommerce Forecast 2022

Canada Ecommerce Forecast 2022

Report
Jul 29, 2022

Canada’s consumers are slowly but surely shifting to online shopping, with ecommerce more than doubling its share of total retail sales since 2019. In this report, we look at the various retail milestones Canada will reach in 2022, as well as our first-ever breakdown of the country’s ecommerce sales by product category.

Shopify looks to logistics, social commerce to spur growth

Shopify looks to logistics, social commerce to spur growth

Article
Jul 20, 2022

Shopify broadens the services it offers merchants: It partnered with YouTube to allow creators and merchants to sell products on their channels and bolstered its logistics platform by buying Deliverr.

Spotlight: Shopify 2022

Spotlight: Shopify 2022

Report
Jul 06, 2022

Shopify offered a lifeline for merchants during the pandemic. Now, as the ecommerce environment grows more challenging, the company is devising new strategies to help brands expand their reach.

The key trends driving Shopify's growth

The key trends driving Shopify's growth

Article
Jul 06, 2022

Since the start of the pandemic, Shopify has emerged as a leading ecommerce platform for merchants large and small.

6 startups get funding from Big Tech’s carbon removal alliance

Article
Jul 01, 2022

A new Frontier for startups: A handful of startups just got funding to remove CO2 from the atmosphere. Using carbon as a raw material could help them reach market viability.

US Proximity Mobile Payments 2022

US Proximity Mobile Payments 2022

Report
May 27, 2022

By 2026, nearly 30% of US consumers’ average retail spending (excluding food and beverage sales and ticketing) will be made using proximity mobile payments, as providers look to build on the pandemic-driven adoption of the technology.

US Beauty Ecommerce 2022

US Beauty Ecommerce 2022

Report
May 25, 2022

The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.

Shopify taps Crypto.com to enable crypto acceptance for merchants despite recent volatility

Shopify taps Crypto.com to enable crypto acceptance for merchants despite recent volatility

Article
May 19, 2022

Enabling Crypto.com Pay lets customers pay merchants with over 20 cryptos.

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