Instacart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Instacart
Takeaways from Shoptalk 2022, Instacart Platform arrives, and the outlook for Peloton

Takeaways from Shoptalk 2022, Instacart Platform arrives, and the outlook for Peloton

Audio
Apr 07, 2022

Learn what the main takeaways from Shoptalk 2022 were this year. "In Other News," we discuss the most important thing to note about Instacart Platform and what to make of Peloton's outlook. Tune in to the discussion with our analysts Suzy Davidkhanian and Andrew Lipsman.

US Digital Grocery Features Benchmark 2022

US Digital Grocery Features Benchmark 2022

Report
Mar 31, 2022

This inaugural benchmark evaluates 10 leading digital grocery services, ranked based on consumers’ demand for 30 different features.

Instacart adds 'tech provider' to its already lengthy resume

Instacart adds 'tech provider' to its already lengthy resume

Article
Mar 28, 2022

A changing grocery delivery landscape forces Instacart to diversify: The delivery company launches a suite of retailer-focused tech solutions as rivals encroach on its turf.

Food and beverage ecommerce to deliver healthy growth for years to come

Food and beverage ecommerce to deliver healthy growth for years to come

Article
Mar 25, 2022

US food and beverage ecommerce sales will approach $80 billion in 2022, up 20.7% from nearly $65 billion last year. While the growth is impressive, it’s far slower than the 99.0% surge the category saw in 2020, when wary consumers pivoted to buying online at the onset of the pandemic.

US Ecommerce by Category 2022

US Ecommerce by Category 2022

Report
Mar 21, 2022

US retail sales growth will stabilize in 2022, but changes wrought by two years of the pandemic will drive growth in online automotive and grocery sales.

More retailers are aiming for delivery self-reliance

More retailers are aiming for delivery self-reliance

Article
Mar 18, 2022

Retailers take last-mile fulfillment into their own hands: Companies like Costco and Amazon are building their own logistics networks, to the detriment of FedEx and UPS.

Gig worker-focused business models face a host of challenges

Article
Mar 09, 2022

Is it time to rethink the gig worker-based business model?: Amazon alters jobs for grocery-picking gig workers to help meet growing demand for online orders.

Retail Media Networks Perception Benchmark 2022

Retail Media Networks Perception Benchmark 2022

Report
Mar 08, 2022

Here’s how ad buyers ranked the retail media networks of 11 major retailers—Amazon, Best Buy, Costco Wholesale, eBay, The Home Depot, Instacart, Kroger, Macy’s, Target, Walmart, and Wayfair—according to the attributes they value most.

Retailers look to membership programs to spur growth

Retailers look to membership programs to spur growth

Article
Mar 07, 2022

Can membership programs provide a new revenue stream for retailers? Best Buy and Walmart are taking a page from Amazon Prime and AppleCare as they build out their programs.

Last-mile fulfillment is the latest priority for retailers

Last-mile fulfillment is the latest priority for retailers

Article
Mar 02, 2022

Retailers invest in last-mile fulfillment as shoppers clamor for convenience: Growing ecommerce business has led companies to revamp their brick-and-mortar footprints and adopt autonomous delivery methods.

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Spotlight: Canada Food and Grocery Delivery Apps

Spotlight: Canada Food and Grocery Delivery Apps

Report
Feb 17, 2022

Food and grocery delivery has spiked during the pandemic. Apps like SkipTheDishes, Uber Eats, and Instacart have gained new users who turned to delivery out of necessity. For marketers, these apps present a new opportunity to reach consumers with ad products rich in intent and location data.

The top 10 US food and drink apps in 2021

The top 10 US food and drink apps in 2021

Article
Feb 14, 2022

DoorDash was once again the most downloaded US food and drink app in 2021, racking up 37.0 million downloads, 5% fewer than in 2020. McDonald’s jumped to second on the list with 24.0 million downloads, 33% more than the year prior. Meanwhile, Uber Eats dropped to third place with 21.0 million downloads.

Reimagining Retail: Retail media executive intrigue and the top 4 retail media trends for 2022

Reimagining Retail: Retail media executive intrigue and the top 4 retail media trends for 2022

Audio
Feb 02, 2022

On this episode of our new Behind the Numbers show, Reimagining Retail, our analyst Andrew Lipsman hosts Russ Dieringer, founder of Stratably, to discuss intrigue in the executive ranks at key retail media platforms Amazon, Walmart, and Instacart. They also rank their top four retail media trends for 2022.

Instacart ventures onto DoorDash’s turf with prepared food delivery

Article
Jan 18, 2022

Instacart’s delivery ambitions extend beyond grocery: Ahead of a potential IPO, the grocery delivery giant expands its product offerings to include prepared food delivery.

The 15-minute grocery delivery dream is taking its toll on startups

Article
Jan 08, 2022

The instant grocery delivery market is headed toward consolidation: The extremely high cost of 15-minute delivery in the US has startups built on the promise pivoting to longer delivery times and other services.

Retail media networks hit their stride in 2021

Retail media networks hit their stride in 2021

Article
Jan 03, 2022

Brands eagerly jump on the retail media network bandwagon: As access to customer data becomes a priority for brands, retailers see an opportunity to diversify their revenue streams.

Insider Intelligence’s Canada Trends to Watch in 2022

Insider Intelligence’s Canada Trends to Watch in 2022

Report
Dec 13, 2021

Our annual lookahead for Canada highlights some growth areas for brand marketers as well as the mediascape that’s evolving to serve them.

The rise of retail media is one of 2022’s top 5 retail trends

The rise of retail media is one of 2022’s top 5 retail trends

Article
Dec 13, 2021

We expect retail media advertising to be one of the fastest-growing segments of digital advertising in the US at over 31%. But this is just one of the five key trends that we predict will most shape the retail landscape in the year ahead.

Industry Voices: Spotlight on The Vitamin Shoppe’s Nadina Guglielmetti

Video
Oct 29, 2021

When unexpected market trends put more focus on health and wellness, The Vitamin Shoppe placed their customers center stage. Watch Industry Voices: Spotlight on CPG with Nadina Guglielmetti, marketing executive at The Vitamin Shoppe, to hear how precise investments in the customer journey can lead to big payoffs—in awareness, engagement, and credibility.

Starbucks and Instacart look to new payments and checkout tech to drive growth

Article
Oct 21, 2021

Starbucks is reportedly considering cashierless cafes using Amazon’s Just Walk Out tech, and Instacart will acquire smart cart provider Caper AI.

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