Instacart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Instacart
The Digital Shelf for CPG Brands 2022

The Digital Shelf for CPG Brands 2022

Report
Sep 06, 2022

The digital shelf has grown more competitive for CPG brands amid the rise of grocery ecommerce and increasing retail media ad spend.

Will Instacart keep eating up grocery share?

Will Instacart keep eating up grocery share?

Article
Aug 30, 2022

Instacart jumped from 10.2% of US digital grocery sales in 2019 to 21.5% in 2020, taking over share as people pivoted to online grocery deliveries. Walmart has had the highest digital grocery share since 2020, which put it in good shape this past earnings season when consumers cut back on superfluous spending and sought grocery savings.

​​US grocery ecommerce players duke it out

Article
Aug 30, 2022

Once again, Walmart takes the No. 1 spot in our US grocery ecommerce sales forecast, but Instacart and Amazon are fighting for the second spot.

Retail Media Ad Spending Forecast 2022

Retail Media Ad Spending Forecast 2022

Report
Aug 08, 2022

In the US, digital retail media and the ecommerce channel are growing faster than any other major ad format except connected TV. This report analyzes our latest retail media forecast and examines the role market uncertainty could play in this space.

Amazon launches same-day delivery from other retailers’ stores

Article
Aug 01, 2022

Amazon lets shoppers get products delivered from nearby stores: The new program offers another benefit to Prime members at the same time it weaves other retailers into the Amazon ecosystem.

Companies ignore the obvious cracks in the rapid delivery model

Companies ignore the obvious cracks in the rapid delivery model

Article
Jun 28, 2022

Despite rapid grocery’s well-documented struggles, companies continue to invest in the space: Retailers see value in quick commerce even as Gorillas, Jokr, and others scale back their ambitions.

As life in China returns to normal, food delivery platforms face a slowdown

As life in China returns to normal, food delivery platforms face a slowdown

Article
Jun 08, 2022

Food delivery platforms in China struggle to maintain their pandemic gains: As consumers venture out to restaurants and stores, platforms like MissFresh and Meituan are looking for new ways to keep customers on the platform.

US Subscription Ecommerce 2022

US Subscription Ecommerce 2022

Report
May 19, 2022

Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.

Amazon dominates retail media ad revenues, but Instacart looms large

Amazon dominates retail media ad revenues, but Instacart looms large

Article
May 05, 2022

In 2021, Amazon’s US average revenue per user (ARPU) for its retail media network was nearly 4 times that of Instacart and close to 9 times that of Walmart.

Rapid Roundup: The latest from grocers and food delivery platforms

Rapid Roundup: The latest from grocers and food delivery platforms

Article
May 04, 2022

Despite market uncertainty, rapid delivery is becoming a fact of life: Tesco, Albertsons, and Publix are some of the retailers inking deals with delivery platforms to offer quick fulfillment, while quick commerce startup Zepto is raking in cash from investors.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
The tight labor market could help accelerate contactless checkout adoption

The tight labor market could help accelerate contactless checkout adoption

Article
Apr 22, 2022

Amazon and others are rapidly rolling out contactless checkout: While the pandemic sparked interest in contactless technology, the tight labor market could lead more retailers to adopt the tools.

Amazon risks alienating sellers with a new surcharge as its labor struggles continue

Amazon risks alienating sellers with a new surcharge as its labor struggles continue

Article
Apr 15, 2022

Amazon flexes its market power with seller surcharges, anti-union stance: Despite rapid growth during the pandemic, the ecommerce giant is passing fuel and inflation costs onto its sellers while resisting calls to improve working conditions.

Takeaways from Shoptalk 2022, Instacart Platform arrives, and the outlook for Peloton

Takeaways from Shoptalk 2022, Instacart Platform arrives, and the outlook for Peloton

Audio
Apr 07, 2022

Learn what the main takeaways from Shoptalk 2022 were this year. "In Other News," we discuss the most important thing to note about Instacart Platform and what to make of Peloton's outlook. Tune in to the discussion with our analysts Suzy Davidkhanian and Andrew Lipsman.

US Digital Grocery Features Benchmark 2022

US Digital Grocery Features Benchmark 2022

Report
Mar 31, 2022

This inaugural benchmark evaluates 10 leading digital grocery services, ranked based on consumers’ demand for 30 different features.

Instacart adds 'tech provider' to its already lengthy resume

Instacart adds 'tech provider' to its already lengthy resume

Article
Mar 28, 2022

A changing grocery delivery landscape forces Instacart to diversify: The delivery company launches a suite of retailer-focused tech solutions as rivals encroach on its turf.

Food and beverage ecommerce to deliver healthy growth for years to come

Food and beverage ecommerce to deliver healthy growth for years to come

Article
Mar 25, 2022

US food and beverage ecommerce sales will approach $80 billion in 2022, up 20.7% from nearly $65 billion last year. While the growth is impressive, it’s far slower than the 99.0% surge the category saw in 2020, when wary consumers pivoted to buying online at the onset of the pandemic.

US Ecommerce by Category 2022

US Ecommerce by Category 2022

Report
Mar 21, 2022

US retail sales growth will stabilize in 2022, but changes wrought by two years of the pandemic will drive growth in online automotive and grocery sales.

More retailers are aiming for delivery self-reliance

More retailers are aiming for delivery self-reliance

Article
Mar 18, 2022

Retailers take last-mile fulfillment into their own hands: Companies like Costco and Amazon are building their own logistics networks, to the detriment of FedEx and UPS.

Gig worker-focused business models face a host of challenges

Article
Mar 09, 2022

Is it time to rethink the gig worker-based business model?: Amazon alters jobs for grocery-picking gig workers to help meet growing demand for online orders.

Retail Media Networks Perception Benchmark 2022

Retail Media Networks Perception Benchmark 2022

Report
Mar 08, 2022

Here’s how ad buyers ranked the retail media networks of 11 major retailers—Amazon, Best Buy, Costco Wholesale, eBay, The Home Depot, Instacart, Kroger, Macy’s, Target, Walmart, and Wayfair—according to the attributes they value most.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or