Instacart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Instacart

US ad spend reached its eighth month of decline in February

Article
Mar 27, 2023

US ad spend dropped 8.0% YoY in February, according to a MediaPost analysis of Standard Media Index’s US Ad Market Tracker. That marks eight months of consecutive YoY decline as part of a trend that began in July 2022.

Retail Media in Canada 2023

Retail Media in Canada 2023

Report
Mar 23, 2023

Retail media’s positive hype is real. We expect it will disrupt the digital advertising landscape worldwide. In Canada, a handful of players—led by Amazon, Walmart, and Loblaw—have turned it into the fastest-growing ad segment in the country, and at scale.

Trouble is brewing in Microsoft-OpenAI collaboration, increasing acquisition likelihood

Article
Mar 23, 2023

Friction developing between Microsoft and OpenAI: The tech companies compete for AI customers under a profit-sharing model that could undermine Microsoft’s cloud growth. An acquisition attempt is likely.

5 retail media networks worth watching

Article
Mar 17, 2023

Which networks should brands be paying attention to as they refine their retail media strategy? From the king of them all to the ones that are just catching up, here are five retail media networks to keep an eye on this year.

Instacart is closer than ever to an IPO

Article
Mar 02, 2023

Instacart’s revenues and profits spiked in 2022, helped by its growing ad business: That could speed up the timeline for the grocery delivery company’s long-awaited IPO.

Powering the Point-of-Sale

Powering the Point-of-Sale

Report
Feb 28, 2023

This second installment of the “Payments Ecosystem” collection unpacks how point-of-sale (POS) hardware, software, and payment gateway services are becoming increasingly intertwined as merchants adapt to economic turmoil and consumer payment changes.

Amazon looks to same-day delivery to spur growth

Amazon looks to same-day delivery to spur growth

Article
Feb 27, 2023

Amazon expands its ultrafast delivery options: The retail giant is investing in same-day delivery amid growing competition from Target and others.

Target invests $100 million to speed up its ecommerce deliveries

Article
Feb 22, 2023

Target is spending $100 million to expand its next-day delivery capabilities: The retailer plans to have at least six new sortation centers to make delivery cheaper, faster, and more efficient.

Retail Media Explainer

Retail Media Explainer

Report
Feb 16, 2023

This report is a guideline to help marketers understand retail media through market size estimates, growth projections, and analysis of the complex landscape of buyers, sellers, and intermediaries.

Checking out Instacart in 5 charts

Checking out Instacart in 5 charts

Article
Feb 10, 2023

Instacart has had a busy few months. Besides scrapping its plans to go public, the company has cut its valuation a few times, trimmed its workforce, and explored other cost-cutting measures. That being said, Instacart has also made investments to bolster its business, including new technologies for merchants and expanded retail media offerings.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

The Weekly Listen: Google's ChatGPT rival, Instacart's shoppable TV QR codes, and is Twitter shedding users?

Audio
Feb 09, 2023

On today's episode, we discuss the significance of Google's ChatGPT rival Bard, whether Instacart's shoppable TV QR codes can be a hit, if Fanatics can crack the US livestream shopping code, whether Twitter allegedly shedding users is a short-term issue, where (and how) we listen to music, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Evelyn Mitchell.

Instacart dominates grocery delivery, but Uber and DoorDash are catching up

Instacart dominates grocery delivery, but Uber and DoorDash are catching up

Article
Jan 06, 2023

Instacart will retain its status as grocery delivery king this year, capturing 73.0% of US digital grocery sales among third-party delivery services, per our forecast. However, competitors such as DoorDash and Uber will continue to eat away at its dominance.

How Amazon will transform the advertising industry in 2023 and other highly specific retail predictions

How Amazon will transform the advertising industry in 2023 and other highly specific retail predictions

Article
Jan 05, 2023

We all know that 2023 will be the year of retail media, social commerce, and lingering economic uncertainty. But here are some more targeted possibilities for the year ahead.

Can delivery apps help retailers take on Amazon?

Can delivery apps help retailers take on Amazon?

Article
Dec 19, 2022

Will the promise of same-day delivery—often accompanied by additional fees—be enough to woo consumers away from the ecommerce giant?

The Future of Last-Mile Delivery

The Future of Last-Mile Delivery

Report
Dec 16, 2022

What retailers need to know about the new wave of delivery apps and quick-commerce startups.

Who will win digital advertising’s ‘Game of Thrones’?

Who will win digital advertising’s ‘Game of Thrones’?

Article
Dec 13, 2022

The digital advertising landscape is shifting and it’s every person for themselves in a fight to the top. Let’s get to know the players and place our bets on who will win the battle royale for ad dollars.

BJ’s Wholesale Club, Instacart expand retail media opportunities

BJ’s Wholesale Club, Instacart expand retail media opportunities

Article
Dec 05, 2022

BJ’s Wholesale Club is the latest retailer to launch a media network: At the same time, Instacart is adding more promotional capabilities to help drive sales among cost-conscious shoppers.

Good Measures delivers Good Food Prescriptions via Instacart

Good Measures delivers Good Food Prescriptions via Instacart

Article
Dec 02, 2022

Good Measures launches prescription food delivery powered by Instacart: We unpack how health systems, health plans, and grocers are getting behind the food as medicine trend.

Retail Loyalty Programs

Retail Loyalty Programs

Report
Nov 22, 2022

Consumers now expect more from brands and their loyalty programs, which need to incorporate value, ease of use, and personalization to stand out in a crowded market.

Why Walmart has a case of the (Cyber) Mondays

Why Walmart has a case of the (Cyber) Mondays

Article
Nov 21, 2022

Walmart takes a shot across the bow at Amazon: The retailer’s latest holiday marketing campaign aims to go after Amazon’s dominance of online shopping holidays.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or