Instacart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Instacart
Walmart accelerates 30-minute delivery race with Amazon

Walmart accelerates 30-minute delivery race with Amazon

Article
May 29, 2026

The retailer now offers delivery in 30 minutes or less in select US markets.

Walmart Connect’s ad tech partnerships bring retail data to the open CTV ecosystem

Article
May 28, 2026

Retail media gets interoperable: Walmart Connect plugs into Yahoo and Magnite, bringing purchase data to open CTV workflows.

DoorDash, Uber post strong Q1 delivery gains

Article
May 07, 2026

DoorDash and Uber post brisk order gains as consumers pay up for ease.

Retail Media Ad Spending Forecast H1 2026

Retail Media Ad Spending Forecast H1 2026

Report
May 05, 2026

Retail media is concentrating as a scaled second tier takes shape and the long tail slips further behind. Growth will persist, but the hierarchy is sharpening, raising the stakes for how networks compete and where advertisers place bets.

Pinterest looks to prove itself as a multichannel marketing force after Q1

Pinterest looks to prove itself as a multichannel marketing force after Q1

Article
May 04, 2026

Pinterest courts full-funnel marketers: Q1 revenue rose 18% as AI tools and retail deals aim to turn inspiration into trackable sales.

Roku pushes one-stop CTV performance with Curate

Article
May 01, 2026

Roku turns CTV into checkout: Its new platform ties 100 million homes to retailer sales data, letting brands buy, measure, and transact in one closed loop.

Search and Retail Media Search KPIs Q2 2026

Search and Retail Media Search KPIs Q2 2026

Report
Apr 17, 2026

Retail media is reshaping search advertising. Costs are rising unevenly while performance gaps widen, forcing advertisers to rethink where spend delivers real results as traditional search dominance fades.

Hotel and Airline Co-Brand Credit Card Trends 2026

Hotel and Airline Co-Brand Credit Card Trends 2026

Report
Feb 19, 2026

The travel co-brand card market is splitting fast. Premium products are pushing upmarket as rewards debit cards pull in younger users, while AI-driven discovery is eroding loyalty—forcing issuers to rethink relevance and clarity to capture spend in 2026.

McDonald's pulls more digital traffic than any grocer or delivery app

McDonald's pulls more digital traffic than any grocer or delivery app

Article
Feb 17, 2026

McDonald's leads all US food and grocery sites and apps with 57 million unique visitors, outpacing DoorDash (52.8 million) and nearly doubling the top traditional grocer Kroger (31.3 million), according to November 2025 data from Comscore.

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Infopack: Grocery Forecast 2026

Infopack: Grocery Forecast 2026

Report
Feb 11, 2026

US grocery ecommerce will continue to grow through 2029, but at a slower pace as the market matures and in-store sales remain dominant. As growth cools, delivery, retailer-owned channels, and a few larger players will lead the gains.

FAQ on shoppable media: How marketers should activate commerce-driven content in 2026

FAQ on shoppable media: How marketers should activate commerce-driven content in 2026

Article
Feb 02, 2026

This FAQ examines how shoppable media works, where consumers engage with it, and how marketers should evaluate these emerging formats.

Costco partners with Instacart on same-day delivery in Europe

Article
Jan 30, 2026

The deal could be mutually beneficial as both look to grow their ecommerce influence.

FAQ on commerce media: How to capitalize on growth beyond retail

FAQ on commerce media: How to capitalize on growth beyond retail

Article
Jan 27, 2026

This FAQ addresses what commerce media is, how it differs from retail media, and where growth opportunities exist for advertisers in 2026.

FAQ on last-mile delivery: How the final step of fulfillment will take shape in 2026

Article
Jan 27, 2026

The global last-mile delivery market is valued at approximately $201 billion in 2025 and is projected to grow at a 12% compound annual rate through 2029. For retailers competing with Amazon's delivery dominance, mastering last-mile logistics is no longer optional.

AI Commerce 2026

AI Commerce 2026

Report
Jan 26, 2026

Growing consumer adoption of AI tools is positioning AI platforms as an alternative shopping channel—but most AI-driven transactions are still completed on retailer websites.

Lawmakers target surveillance pricing as cost-of-living concerns grow

Article
Jan 26, 2026

Washington state lawmakers mull a crackdown on surveillance pricing, mirroring broader efforts to police the practice.

FAQ on digital grocery: How AI, retail media, and omnichannel fulfillment are reshaping 2026

FAQ on digital grocery: How AI, retail media, and omnichannel fulfillment are reshaping 2026

Article
Jan 15, 2026

Digital grocery has evolved from a pandemic-era convenience to a core retail channel. More than 90% of US consumers now shop for groceries both online and in-store, according to FMI and NielsenIQ. As the channel matures, the competitive battleground shifts from basic fulfillment to AI-powered personalization, retail media monetization, and seamless omnichannel experiences. This FAQ addresses the trends, players, and strategies shaping digital grocery in 2026.

FAQ on holiday marketing: How marketers can win in a longer, leaner season

FAQ on holiday marketing: How marketers can win in a longer, leaner season

Article
Jan 13, 2026

This FAQ discusses how the holiday marketing season is evolving into a longer, leaner, and more competitive period, driven by economic headwinds, earlier shopping behavior, and the growing importance of retail media. It outlines why marketers must plan earlier, prioritize measurable and omnichannel strategies, and avoid overconcentrating spend around the Cyber Five to capture demand across an extended season.

CES 2026 showed retail media is entering its accountability era

Article
Jan 12, 2026

As budgets consolidate and scrutiny intensifies, retail media networks are being asked to prove their value in the same way that the rest of digital media does. That shift was on full display at CES, where platform updates from Albertsons, DoorDash, Instacart, and Walmart Connect signaled a deeper evolution underway. Rather than chasing more inventory or novel formats, retail media players are investing in the foundational capabilities that underpin long-term credibility: measurement, data access, and intelligence.

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