Instacart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Instacart
Gorillas’ $1 billion raise underscores the market opportunity for last-mile and fast grocery services

Gorillas’ $1 billion raise underscores the market opportunity for last-mile and fast grocery services

Article
Oct 20, 2021

Gorillas’ $1 billion raise underscores the market opportunity for last-mile and fast grocery services: The US and EU markets are both heating up, putting pressure on Amazon and Instacart—but is the category sustainable?

Walmart’s delivery service GoLocal kicks off with Home Depot partnership

Article
Oct 11, 2021

Walmart’s GoLocal delivery service will need smaller customers to be sustainable: The Home Depot is a good start, but it’s big enough that it’s likely to take delivery in-house in the near future.

Mcommerce to double its share of retail sales by 2025

Article
Oct 08, 2021

Four years from now, eMarketer estimates that mcommerce will account for over 10.4% of all retail sales in the US. To take advantage of that growth, retailers will need to double down on their efforts to find and serve a mobile audience.

Facebook’s CTO steps down, the latest in a series of high-level departures.

Article
Sep 24, 2021

High-level departures spell more trouble for Facebook: The company’s long-time CTO will step down next year as Facebook addresses a flurry of negative press.

In digital grocery, delivery intermediaries will see strong sales but decline in growth

In digital grocery, delivery intermediaries will see strong sales but decline in growth

Article
Sep 22, 2021

Delivery intermediaries like DoorDash, Instacart, Shipt, and Uber will see strong US grocery sales through 2025 even as their growth in the category declines.

Retail Media Advertising 2021

Retail Media Advertising 2021

Report
Sep 22, 2021

Retail media advertising is the next big trend in digital advertising, driven by the surge in ecommerce spending and brands’ desire to target consumers close to the point of purchase.

US Digital Grocery Forecast 2021

US Digital Grocery Forecast 2021

Report
Sep 21, 2021

US digital grocery sales grew 63.9% year over year during the pandemic in 2020. In 2021, sales will reach $122.39 billion. This report details the emerging trends in digital grocery and the implications for key players in the space.

The pandemic has changed the way people shop for groceries

The pandemic has changed the way people shop for groceries

Article
Sep 03, 2021

Before the pandemic, 84% of US adults shopped for groceries in stores, but as of June 2021, that number's slipped down to 70%.

Walmart has cornered more than 25% of the US grocery ecommerce market

Article
Sep 02, 2021

Walmart edged out Amazon in 2020 as the leading US grocery ecommerce retailer. We expect Walmart to continue outselling Amazon in grocery ecommerce sales through our 2023 projections.

Instacart accounts for 1 in 5 US grocery ecommerce sales, but its share is decreasing

Article
Aug 25, 2021

Instacart's growth exploded in 2020, with sales increasing by 229.7% over 2019, for a total of $23.42 billion. But by the end of 2021, the grocery delivery company's sales will grow by a comparatively small 11.3%, which is in line with market norms.

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The 3 apps dominating US alcohol delivery engagement

Article
Aug 13, 2021

In the US, three apps accounted for 86% of online engagement with alcohol delivery between March and May 2021, according to ShareThis.

Mcommerce Forecast 2021

Mcommerce Forecast 2021

Report
Aug 04, 2021

US retail mcommerce sales grew 41.4% during the pandemic year of 2020 and are set to double from this elevated base by 2025. This report looks at what’s driving this growth and how sellers should respond.

Amazon pilots paid Whole Foods delivery—competitors may see an opening

Amazon pilots paid Whole Foods delivery—competitors may see an opening

Article
Aug 03, 2021

If the new $9.95 fee rolls out nationally, it could help cover Amazon’s expenses—but perhaps at the cost of dominating the US online grocery market as rival Walmart nips at its heels for the lead

The Co-Brand Credit Card Report

The Co-Brand Credit Card Report

Report
Aug 03, 2021

Co-brand card issuers and brand partners have an opportunity to reimagine their offerings in the pandemic’s wake. Leaning on newfound digitization and shifting spending habits can help providers tailor their offerings in ways that widen their net, grow volume, and appeal to the maximum number of customers.

The leading US grocery websites don’t belong to traditional grocers

Article
Aug 02, 2021

Online grocery sales will surpass $100 billion in the US this year, per our forecast, but traditional grocers may not see as much of that spending as the major ecommerce players are.

Grocery and food delivery apps were among the fastest-growing app categories in 2020

Grocery and food delivery apps were among the fastest-growing app categories in 2020

Article
Apr 22, 2021

Many mobile app categories saw a boost last year as more consumers spent time with their devices during quarantines. According to our estimates for smartphone app user growth, grocery apps, food delivery apps, and health/fitness apps were the three fastest-growing categories in 2020.

(More) digital trends for 2021: The future of grocery is digital

(More) digital trends for 2021: The future of grocery is digital

Article
Mar 05, 2021

Online grocery took off dramatically in 2020 as a result of the pandemic; that’s no surprise to anyone. According to our estimates, food and beverage was by far the fastest-growing ecommerce category in the US in 2020. Given its low penetration and high sales growth, digital grocery is the next big opportunity in ecommerce.

Canada Digital Outlook 2021

Canada Digital Outlook 2021

Report
Jan 21, 2021

After a challenging 2020, which saw big shifts in how digital media was consumed and how marketing adapted, we anticipate five developments will have a lasting impact on Canada’s digital economy.

10 Key Digital Trends for 2021

10 Key Digital Trends for 2021

Report
Dec 09, 2020

In this year’s “Key Digital Trends” report, we examine changes coming to the digital media and technology landscape in 2021—including legislation, privacy, entertainment, social media, and more—and why they matter to marketers.

Online grocery sales will increase by nearly 53% this year

Online grocery sales will increase by nearly 53% this year

Article
Nov 17, 2020

Grocery ecommerce is continuing to have a moment as more consumers get in the habit of shopping this way.

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