Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Walmart’s delivery service GoLocal kicks off with Home Depot partnership

The news: Walmart is kicking off its new same- and next-day delivery service GoLocal with a partnership with The Home Depot, per a company announcement.

What this means: For now, the partnership is a win-win.

  • The Home Depot can offer same-day delivery before competitors like Lowe’s, and Walmart gets a big-name client to help launch the service.
  • The two have little overlap in product offerings, so there’s no worry of competition there.

How we got here: As the demand for home delivery skyrocketed during lockdowns, retailers needed to rapidly expand their delivery offerings to stay ahead of competitors—even Walmart had to lean on intermediaries like Instacart.

  • But now that Walmart has had a year and a half to build out its own delivery logistics system, it’s opening it up to other businesses in the form of GoLocal.
  • In the process, Walmart is becoming a competitor to Instacart.

What’s next: In the longer term, however, GoLocal’s usefulness for The Home Depot will likely wane—just as Instacart’s did for Walmart.

  • After all, the biggest benefit for The Home Depot is the speed at which it can debut the offering versus those of competitors.
  • But given a year or so, it’s hard to imagine that a massive retailer like The Home Depot—which will be the fifth-largest business in terms of retail ecommerce sales this year, per our estimates—wouldn’t also opt to build its own in-house delivery service.
  • For Walmart, picking up retail giants as clientele will soon become unsustainable. It will likely start to focus on a base of smaller businesses to grow GoLocal in the future.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account