AI is reshaping how people discover, evaluate, and buy products. As assistants and emerging agents take on more of the shopping journey, retailers must rethink how they surface products and compete for influence in the purchase journey.

Both retailers are enhancing attribution capabilities as marketers demand better measurement.

Retailers have prioritized convenience while underestimating in-store behavior, said Placer.ai CMO Ethan Chernofsky at EMARKETER’s Commerce Media Summit.

Dynamic tools may cut cart abandonment and boost profits, but risk alienating cost-sensitive shoppers.

An integration with Reddit and Pacvue plugs Reddit into more than 100 networks as the platform’s AI citations and ad sales climb.

The retailer expects rising gas prices and uncertainty to enhance its value proposition.

A rumored late June date would heighten pressure on sellers and competitors while easing Amazon’s YoY comparisons.

Ecommerce will gain new momentum coming out of the post-pandemic slump, driven largely by food and beverage sales.

Chatbot use is increasing basket sizes and conversion rates.

To capture a share of limited holiday gains, retailers and brands must zero in on pockets of opportunity across mobile commerce, social platforms, and consumer adoption of AI for shopping.

While categories like payments, back-end infrastructure, and in-store systems remain relevant, AI has emerged as a defining force in retail tech for 2026.

Retailers that broke through the noise in February didn't necessarily spend the most, they just understood the moment better than their competitors. Here are the three winners from this month’s Unofficial Monthly Retailer Awards, according to a recent episode of “Reimagining Retail.”

Rival expansions force sharper value plays and upgraded store experiences.

Stablecoins are moving from crypto rails to mainstream payments infrastructure. Regulatory support and institutional investment are accelerating adoption, but consumer trust gaps, fragmentation, and liquidity risks pose near-term hurdles for digital payments.

This FAQ explores how marketers can reach Gen Alpha amid tightening privacy rules and growing household influence.

This FAQ explores the main types of loyalty programs and how retailers can use them to drive lasting customer relationships.

Retail media networks rely heavily on first-party data, but those datasets capture only part of the customer journey. As advertisers push for broader reach and measurement, gaps in that data are becoming harder to overlook.

“Returns are in, brands are sharing how the holidays really performed on investor calls, and before we know it, we're going to start planning for the next cycle,” said our analyst Suzy Davidkhanian on a recent episode of “Reimagining Retail.” As retailers wrap up their analysis of the 2025 holiday season and begin planning for 2026, here’s how consumer behaviors are evolving across channels and what this means for future holiday strategies.