The latest data reveals where US digital markets are headed as ad spending concentrates in a few platforms, genAI search and AI-driven commerce move into the mainstream, and CTV takes over TV budgets.

AI is reshaping how consumers in Europe discover, compare, and choose products, creating new opportunities and challenges for retailers and brands.

Smart glasses are drawing big bets from certain social platforms, but privacy concerns and limited consumer demand threaten wider adoption. For marketers, the near-term opportunity lies in adapting existing strategies rather than chasing new ad formats.

AI is cutting into publisher referral traffic even as publisher content fuels AI answers. Publishers are fighting back with crawler controls and new licensing models, forcing a choice between restricting access and monetizing it.

Amazon, Target, and Toys R Us are using different channels to shape what kids want this holiday season.

In August 2026, we analyzed 6,560 ChatGPT recommendations across 28 B2B agency and marketing technology categories to compile the AI Visibility Index.

The retailer is pairing deals with faster fulfillment to build more frequent shopping habits.

In Q3 2026, we analyzed 4,010 ChatGPT recommendations across 13 tech hardware and device categories to compile the AI Visibility Index.

Warner Bros. Discovery and Paramount finally settled their antitrust lawsuit in September 2026 and will become “WarnerMount.” What effects will the merger have on the entertainment industry?

AI shopping is forcing marketers to rethink which digital channels matter most for brand visibility. For years, marketers have concentrated resources on two questions: Where do consumers spend their time, and where do they spend their money? AI product recommendations add a third: Where do large language models (LLMs) get the information that shapes what they recommend? “You also need to consider where these LLMs are sourcing recommendations,” said our analyst Blake Droesch during EMARKETER's Future of Digital summit.

AI recommendations for tech hardware and devices are becoming more selective, with fewer brands and sources breaking through. Our Q3 2026 index tracks visibility in 13 categories across the industry.

Commerce media’s inherited advantage is reaching its limits. The next phase depends on earning consumer attention and advertiser demand, even as conversational commerce reshapes the high-intent ad model that fueled its rise.

AI mentions in personal care and beauty favor established brands, but visibility can shift quickly with model updates. Our Q3 index tracks ChatGPT visibility across nine industry categories.

The World Cup and presidential elections have lifted ad spending growth across all major media in 2026, but digital’s momentum will extend beyond the event-driven boost.

Beauty ecommerce is outpacing the broader category as social and AI reshape the path to purchase. As generational divides widen, brands and retailers need to rethink how they win discovery, consideration, and conversion.

In August 2026, we analyzed 11,250 ChatGPT responses across 23 retail store categories to compile the AI Visibility Index.

Asia-Pacific remains the world's largest subscription OTT market by viewers, but countries are divided into three camps: emerging markets, developed ones still building audiences, and mature ones focused on profitability and content quality.

AI shopping agents are becoming a bigger part of how consumers discover and compare products. As the holiday season approaches, brands are rethinking how product information needs to work for AI as well as human shoppers.