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Perplexity Users
Overall
Generative AI Users
Adult Generative AI Users
by Age
Generative AI Users, by Age
Generative AI User Penetration, by Age
Generative AI User Share, by Age
by Sex
Generative AI Users, by Sex
by Generation
Generative AI Users, by Generation
by Function
Generative AI At-Work Users
Generative AI Coding or Programming Users
Generative AI Health Users
Generative AI Image Generator Users
Generative AI Personalized Recommendations Users
Generative AI Search Users
Generative AI Shopping Users
Generative AI Text Creation & Editing Users
Adult Generative AI At-Work Users
Adult Generative AI Shopping Users
by Platform
ChatGPT Users
Claude Users
Google Gemini Users
Grok Users
Microsoft Copilot Users
Perplexity Users
Unduplicated Google Gemini and AI Mode Users
Weekly Users
Weekly Generative AI Users
Weekly ChatGPT Users
Weekly Gemini Users
Weekly Copilot Users
Weekly Claude Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- March 2026 
Note: internet users of any age who enter a prompt into Perplexity (browser or app) via any device at least once per month
Additional Note: Implementations of Perplexity on third-party platforms, such as Snapchat, are excluded.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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