Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Competitive conquesting gains ground among RMNs
Article |
Jul 31, 2025
Consumers unwilling to pay for AI features
Article |
Jul 30, 2025
Loyalty on the line: How price increases are reshaping consumer choice
Article |
Jul 30, 2025
Revolut could soon become a full-service US bank
Article |
Jul 30, 2025
Q2 consumer spending picks up slightly from Q1 but is well short of last year’s growth
Article |
Jul 30, 2025
The big answers: EMARKETER Daily quiz
Article |
Jul 29, 2025
Younger generations concerned most with cost of living
Article |
Jul 29, 2025
Brands prioritizing engagement, loyalty in influencer marketing
Article |
Jul 29, 2025
OpenAI’s upcoming GPT-5 unifies models, widens ChatGPT's lead
Article |
Jul 29, 2025
De minimis crackdown puts pressure on UPS’ cross-border business
Article |
Jul 29, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →ChatGPT Users
by Age
by Generation
by Function
Source: EMARKETER Forecast, June 2025 - June 2025
Note: internet users of any age who enter a prompt into ChatGPT on openai.com (browser or app) via any device at least once per month
Additional Note: Implementations of ChatGPT on third-party sites, such as Bing and Snapchat's My AI, are excluded.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.