Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Most chronic patients feel overwhelmed at diagnosis—pharma can help fill the gap
Article |
Dec 24, 2025
A small bonus is all it takes to keep refund dollars in your store
Article |
Dec 24, 2025
The big answers: EMARKETER Daily quiz
Article |
Dec 23, 2025
Package theft takes a toll on ecommerce
Article |
Dec 23, 2025
Consumer skepticism of AI in the creator economy is surging
Article |
Dec 23, 2025
Retail tech to watch in 2026
Article |
Dec 23, 2025
How AI rewired marketing in 2025: The breakout use cases for marketing leaders
Article |
Dec 23, 2025
5 top retail stories from 2025: Beauty, agentic, tariffs, and shifting habits
Article |
Dec 23, 2025
5 top marketing stories of 2025: Tariffs, AI, and the decline of diversity
Article |
Dec 23, 2025
AI-driven creative tools expand fast, challenging the traditional agency model
Article |
Dec 22, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →AI-Assisted Digital Shoppers
by Age
by Generation
by Function
Source: EMARKETER Forecast, December 2025 - December 2025
Note: ages 18+; internet users who enter a prompt into a generative AI system to carry out shopping-related tasks via any device at least once a month but do not necessarily make a purchase; includes third-party AI platforms (e.g., ChatGPT) and retailer-native AI shopping assistants (e.g., Amazon’s Rufus); excludes AI-powered search summaries
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and country-specific demographic and socioeconomic factors.