Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
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Oct 10, 2025
Nearly half of US marketers plan to invest in MMM over the next year
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Oct 10, 2025
How McDonald's, bp, and Visa build in-store loyalty through digital experiences
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Oct 10, 2025
The new rules of measurement: Looking beyond ROAS and the funnel
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Oct 10, 2025
Consumers get a head start on holiday shopping
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Oct 9, 2025
How Coach is brewing up experiences
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Oct 9, 2025
SiriusXM ties audio to audience affinity at Advertising Week
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Oct 9, 2025
Technology is speeding up the auto industry—but culture’s hitting the brakes
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Oct 9, 2025
Another legal setback for pharma in drug pricing negotiations
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Oct 9, 2025
Generics avoid tariffs as Trump narrows focus to brand-name drugmakers
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Oct 9, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Microsoft Copilot Users
by Age
by Generation
by Function
Source: EMARKETER Forecast, June 2025 - June 2025
Note: internet users of any age who enter a prompt into Microsoft Copilot (browser or app) via any device at least once per month
Additional Note: Implementations of Microsoft Copilot through other Microsoft apps, such as Excel, Outlook, PowerPoint, and Word, are excluded.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.