ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Feb 6, 2026

Brands are cramming more celebrities into their Super Bowl spots

Article |
 Feb 6, 2026

What gives a Super Bowl ad shelf life in 2026

Article |
 Feb 6, 2026

From pre-game to after party: How brands can win Super Bowl weekend

Article |
 Feb 6, 2026

Experian to buy OwnUp to bulk up its shopping platform for financial products

Article |
 Feb 6, 2026

Bolt adds stock and ETF investing but is a far cry from PayPal’s scope

Article |
 Feb 6, 2026

Santander plans to acquire Webster Bank for $12.2 billion

Article |
 Feb 6, 2026

FAQ on millennials: How brands can reach this generation in 2026

Article |
 Feb 6, 2026

EU regulators target TikTok’s ‘addictive’ design, threatening changes to core engagement features

Article |
 Feb 6, 2026

Consumers distrust top search results, complicating visibility

Article |
 Feb 6, 2026
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
This page is not optimized for mobile viewing.For the best experience, please log in on desktop and navigate to Forecasts.
Google Gemini Users
Overall
Generative AI Users
Adult Generative AI Users
by Age
Generative AI Users, by Age
Generative AI User Penetration, by Age
Generative AI User Share, by Age
by Sex
Generative AI Users, by Sex
by Generation
Generative AI Users, by Generation
by Function
AI-Assisted Digital Shoppers
Generative AI At-Work Users
Generative AI Coding or Programming Users
Generative AI Image Generator Users
Generative AI Personalized Recommendations Users
Generative AI Text Creation & Editing Users
Generative AI Search Users
Software
ChatGPT Users
Claude Users
Google Gemini Users
Microsoft Copilot Users
Become a Client
Does your company already subscribe?

Find out if your company offers access to EMARKETER.

Get access
Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: internet users of any age who enter a prompt into Google Gemini (browser or app) via any device at least once per month
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client