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Events
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See All Topics →Latest Articles
Explore our Research →Consumers unwilling to pay for AI features
Article |
Jul 30, 2025
The big answers: EMARKETER Daily quiz
Article |
Jul 29, 2025
Younger generations concerned most with cost of living
Article |
Jul 29, 2025
Brands prioritizing engagement, loyalty in influencer marketing
Article |
Jul 29, 2025
OpenAI’s upcoming GPT-5 unifies models, widens ChatGPT's lead
Article |
Jul 29, 2025
De minimis crackdown puts pressure on UPS’ cross-border business
Article |
Jul 29, 2025
Brazil’s streaming shakeup: Prime Video tops Netflix as ad-supported rivals surge
Article |
Jul 29, 2025
Some companies expand US manufacturing amid trade policy shifts
Article |
Jul 29, 2025
Citi’s Strata Elite enters the arena to compete with Chase’s Sapphire Reserve, Amex’s Platinum
Article |
Jul 29, 2025
Drugs coming from the EU will face a 15% tariff
Article |
Jul 29, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Generative AI At-Work Users
by Age
by Generation
by Function
Source: EMARKETER Forecast, June 2025 - June 2025
Note: internet users of any age who enter a prompt for a generative AI system and use the output in a professional capacity at least once per month
Additional Note: Generative AI (genAI) systems interpret user input to output text or media. Examples include generative pretrained transformer (GPT) tools such as ChatGPT, Google Gemini, and Microsoft Copilot, as well as other genAI tools such as Grammarly and Character.AI. Embedded genAI in search engines such as Google’s AI Overview or Bing’s Deep Search is excluded.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.