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EMARKETER
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Claude Users
Overall
Generative AI Users
Adult Generative AI Users
by Age
Generative AI Users, by Age
Generative AI User Penetration, by Age
Generative AI User Share, by Age
by Sex
Generative AI Users, by Sex
by Generation
Generative AI Users, by Generation
by Function
Generative AI At-Work Users
Generative AI Coding or Programming Users
Generative AI Image Generator Users
Generative AI Personalized Recommendations Users
Generative AI Text Creation & Editing Users
Generative AI Search Users
Software
ChatGPT Users
Claude Users
Google Gemini Users
Microsoft Copilot Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2025 
Note: internet users of any age who enter a prompt into Claude (browser or app) via any device at least once per month
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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