Source: EMARKETER Forecast, June 2025 - June 2025
Note: internet users of any age who enter a prompt into a large language model (LLM) generative AI system via any device at least once per month; Gen Alpha are individuals born between 2013 and 2024; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1964
Additional Note: Generative AI systems interpret user input to output text or media. Examples include ChatGPT, Google Bard, and Stable Diffusion.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.