Source Profile: EMARKETER
EMARKETER empowers its clients with unparalleled insights and resources to seize the full spectrum of digital opportunities. With a commitment to delivering the most trusted forecasts, analysis, and benchmarks in the world, EMARKETER unlocks the door to success for businesses across diverse industries. Our exhaustive research spans core marketing and commerce coverage areas, providing an invaluable resource for decision-makers.
EMARKETER offers a comprehensive suite of essential resources to empower clients in the digital realm. Our reports deliver insights into industry trends and consumer behavior, guiding strategic decisions. Accurate forecasts and in-depth analysis help clients stay ahead, while charts provide visual clarity on digital trends. Industry KPIs enable performance benchmarking and our briefings keep clients informed in real time. For personalized guidance, our Analyst Access Program ensures direct interaction to deliver a competitive edge in the dynamic digital landscape.
We build our KPI forecasts using unbiased data to create estimates and projections that assess the size or direction of digital topics, markets, and consumer behavior. This process enables us to create forward-looking estimates with near pinpoint accuracy.
Methodology Behind the KPIs
EMARKETER provides the world’s most trusted forecasts, analysis, and benchmarks, drawing from a comprehensive array of data sources and expert insights. Our exhaustive research spans core digital media coverage areas and numerous industries, delivering industry benchmarks for vital KPIs in digital marketing, advertising, retail, and ecommerce. These estimates are meticulously crafted, and incorporate macro-level economic conditions, historical advertising market trends, medium-specific historical trends, data from major ad publishers, input from respected research firms, first-party benchmark data, consumer media consumption and device usage trends, and interviews with industry leaders. Our research guides your budgeting and planning process, offering invaluable insights, especially in times of macroeconomic uncertainty.
KPIs in the Portal
| Category | KPI | KPI Definition |
|---|---|---|
| Video KPIs | Ad-supported video-on-demand (AVOD) CPM | Average ad cost per thousand (CPM) is the amount advertisers pay for every thousand impressions of their ads delivered via their ad-supported tier. |
| Video KPIs | Ad Supported Video on Demand (AVOD) Impressions | Total ad impressions represent the number of instances an advertisement is displayed on an ad-supported tier. |
| Video KPIs | Ad Supported Video on Demand (AVOD) Impressions Growth | Total ad impressions represent the number of instances an advertisement is displayed on an ad-supported tier. |
| Video KPIs | Ad Supported Video on Demand (AVOD) Ad Load | Ad-supported video on demand (AVOD) Ad load is the share of advertising within an ad-supported video on demand (AVOD) platform. |
| Video KPIs | Ad Supported Video on Demand (AVOD) CPM Growth | Average ad cost per thousand (CPM) is the amount advertisers pay for every thousand impressions of their ads delivered via their ad-supported tier. |
| Video KPIs | YouTube CPM | Cost per impression (CPM) is the amount advertisers pay for every thousand impressions of their ads for each time period. |
| Video KPIs | YouTube impressions | YouTube total ad impressions represent the number of instances an advertisement is displayed on YouTube. |
| Social KPIs | Average social ad impressions per day per MAU growth | Average Meta ad impressions per day per monthly active user (MAU) represents total Meta ad impressions in the period divided by the number of days in the period, then divided by MAUs. |
| Social KPIs | Average social ad impressions per hour per MAU growth | Average Meta ad impressions per hour per monthly active user (MAU) represents average Meta ad impressions per day divided by the number of hours in a day then divided by MAUs. |
| Social KPIs | Average social ad impression per day per MAU | Average Meta ad impressions per day per monthly active user (MAU) represents total Meta ad impressions in the period divided by the number of days in the period, then divided by MAUs. |
| Social KPIs | Average social ad impression per hour per MAU | Average Meta ad impressions per hour per monthly active user (MAU) represents average Meta ad impressions per day divided by the number of hours in a day then divided by MAUs. |
| Social KPIs | Social ad CPM | Cost per impression (CPM) is the amount advertisers pay for every thousand impressions of their ads for each time period. |
| Social KPIs | Social ad CPM growth | Cost per impression (CPM) growth is the change in the amount advertisers pay for every thousand impressions of their ads for each time period. |
| Social KPIs | Total social ad impression growth | Ad impression growth represents the change in the number of instances an advertisement is displayed. |
| Social KPIs | Total social ad impressions | An ad impression represents the number of instances an advertisement is displayed. |
| Social KPIs | Paid search ad CPC | Average search ad cost per click (CPC) is the average amount advertisers pay for each clickthrough on their search ad in the period. |
| Social KPIs | Paid search ad CPC growth | Average search ad cost per click (CPC) growth is the change in the average amount advertisers pay for each clickthrough on their search ad in the period. |
| Search Marketing | Paid Search Ad Click | Paid Search Ad Clicks is the number of times users click on sponsored search results that appear in response to a query on a search engine. |
| Search Marketing | Paid Search Ad Click Growth | % change in paid search click volume vs. prior year. |
| Retail Media | Retail Media Search Ad Clicks | Retail media ad clicks is the number of times users click on advertisements placed within a retailer’s digital properties, such as websites or apps. |
| Retail Media | Retail Media Search Ad Click Growth | Retail Media Ad Click Growth is the % change in retail media ad clicks volume vs. prior year. |
| Search Marketing, Retail Media | Retail Media Search Ad CPC | Average retail media search ad cost per click (CPC) is the average amount advertisers pay for each clickthrough on their search ad in the period. |
| Search Marketing, Retail Media | Retail Media Search Ad CPC Growth | Average retail media search ad cost per click (CPC) growth is the change in the average amount advertisers pay for each clickthrough on their search ad in the period. |
Access Industry KPIs.
Industry KPIs is the most comprehensive portal for marketing, retail, and ecommerce KPIs available anywhere, with more than 50 leading sources of industry KPIs—and growing.
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