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Latin America Ecommerce Forecast 2025

The Region Reclaims Its Spot as the World’s Fastest-Growing Ecommerce Market, Defying Global Trade Headwinds

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About This Report
Retail ecommerce sales in Latin America will sustain double-digit growth this year, but momentum will remain uneven across major markets amid mounting geopolitical tensions.
Table of Contents

Retail ecommerce sales in Latin America will continue to grow at a double-digit clip this year, but momentum will remain uneven across the region’s major markets. Argentina’s rebound contrasts with slower gains in Brazil and Mexico, while Central America emerges as a promising multibillion-dollar market to watch.

Key Question: What is the outlook for regional and country-by-country retail and ecommerce sales in Latin America?

Key Stat: Latin America will lead the world in retail ecommerce growth this year at 12.2%, expanding 1.5 times faster than the worldwide average.

Here’s what’s in the full report

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13charts

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Table of Contents

  1. Executive Summary
  2. Latin America’s ecommerce market shows resilience despite global trade uncertainty
  3. The outlook is mixed across the region’s three major economies
  1. Three important findings from our forecast
  2. Recommendations for brands and retailers
  3. Behind the Numbers
  1. Sources
  2. Media Gallery

authors

Matteo Ceurvels

Contributors

Suzy Davidkhanian
VP, Content
Nikolai Dineros
Blake Droesch
Diego Dell’Orco
Donte Gibson
Senior Charts Editor
Erika Huber
Director, Report Editing
Wendy Malloy
Director, Reports Editor
Carina Lamb
Matt Torpey
Senior Chart Editor
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