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EMARKETER

Canada Ecommerce Forecast 2025

Steady Growth Continues as More Companies Invest in Digital Retail

Report by Paul Briggs  |  Jul 29, 2025
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Table of Contents
Executive Summary
Retail ecommerce continues to climb
Canada’s top ecommerce players are dominated by US-based retailers
Recommendations for brands and retailers
Sources
Media Gallery
About This Report
Canada’s ecommerce market is catching up with global peers. A key factor: the growing digital presence of the “big three” grocery players—whose ecommerce sales we’re forecasting for the first time.
Topics
Retail Ecommerce Sales
Consumer Behavior
Mcommerce
Canada
Table of Contents
Executive Summary
Retail ecommerce continues to climb
Canada’s top ecommerce players are dominated by US-based retailers
Recommendations for brands and retailers
Sources
Media Gallery

Retail ecommerce in Canada is catching up with the US and other similar markets, as key categories like grocery see a rapid expansion of digital offerings. Grocery will account for over 22% of ecommerce sales gains in Canada from 2025 to 2029.

Key Question: What portion of retail sales in Canada is transacted online?

Key Stat: Retail ecommerce will account for 13.0% of total retail sales in Canada in 2025.

Retail Ecommerce Will Continue to Increase Its Share of Total Retail Sales in Canada, (billions in retail ecommerce sales in Canada, % change, and % of total retail sales, 2023-2029 (redacted))
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Table of Contents

  1. Executive Summary
  2. Retail ecommerce continues to climb
  1. Canada’s top ecommerce players are dominated by US-based retailers
  2. Recommendations for brands and retailers
  1. Sources
  2. Media Gallery

Charts in This Report

Retail Ecommerce Will Continue to Increase Its Share of Total Retail Sales in Canada, (billions in retail ecommerce sales in Canada, % change, and % of total retail sales, 2023-2029 (redacted))Retail Ecommerce Will Continue to Increase Its Share of Total Retail Sales in Canada, (billions in retail ecommerce sales in Canada, % change, and % of total retail sales, 2023-2029)
Mcommerce Growth in Canada Is Much Stronger Than Both Total Retail and Ecommerce GrowthAdults Ages 18-34 Are the Heaviest Adopters of Digital Purchasing in Canada
Retail Ecommerce Sales per Digital Buyer Have Steadily Climbed and Will Continue Through 2029The Top Two Categories in Categories in Canada Transact More Than a Third of All Sales Online
Amazon's Share of Retail Ecommerce in Canada Is Behind Only GermanyCanada's Big 3 Grocery Players, Led by Loblaw, Have Substantial Ecommerce Sales Growth

authors

Paul Briggs

Contributors

Sky Canaves
Principal Analyst
Suzy Davidkhanian
VP, Content
Vladimir de Leon
Chart Editor
Cindy Liu
Senior Forecasting Analyst
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Naomi Rebuelta
Copy Editor
Matt Torpey
Senior Chart Editor
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