Buying new bedding is often triggered by necessity or a life event, and when that sale happens online, creating a sensorial experience is critical. Watch Industry Voices: Spotlight on D2C with Boll & Branch CMO Jonathan Bottomley to hear why great customer service paired with inspirational and educational content helps retain existing customers and prompt future sales.

Watch previous episodes from our Spotlight on D2C series:

Joybird’s Eric Tsai

SmileDirectClub’s John Sheldon

Clorox’s Jackson Jeyanayagam

Episodes from our Spotlight on CPG series (November 2021):

Nirvana Water’s Alex Matos

Cafe Spice’s Sameer Malhotra

White Castle's Lynn Blashford

The Vitamin Shoppe’s Nadina Guglielmetti

Episodes from our Spotlight on Financial Services series:

M&T Bank’s Francesco Lagutaine

Visa’s Frederique Covington Corbett

TD Bank's Lee Lai

Toggle, a Farmers’ Insurance Company's Josh LaRoche

Episodes from our Spotlight on Holiday Preparedness series:

Boston Red Sox's Adam Grossman

Norwegian Cruise Line’s Isis Ruiz

Banana Republic’s Jen Mullen

Guitar Center’s Jeannine D’Addario

Episodes from our Spotlight on Travel series:

Las Vegas Convention and Visitor Authority’s Kate Wik

Hilton’s Amy Martin-Ziegenfuss

Universal Parks & Resorts’ Leah van Zelm

Alaska Airlines’ Natalie Bowman

Episodes from our Spotlight on CPG series (May 2021):

Nestlé USA’s Alicia Enciso

Brenne Whisky's Allison Parc

Crayola’s Victoria Lozano

Procter & Gamble’s Janette Yauch

Episodes from our Spotlight on Retail series:

Banana Republic’s Jen Mullen

Shiseido's Alessio Rossi

Article's Duncan Blair

Mint Mobile’s Aron North

Mack Weldon’s Brian Berger

Episodes from our Spotlight on Women Leaders series:

Kibou's Nell Shapiro

Dickies’ Kathy Hines

Purely Elizabeth’s Elizabeth Stein

Danone’s Sonika Patel

Deloitte’s Suzanne Kounkel