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March 31, 2025
People Like Many Types of Creator Content, but Short Videos Are the Top Choice in Every Country Surveyed
Methodology
Data is from the March 2025 impact.com and EMARKETER Survey "Global Creator Commerce Study." 4,500 social media users ages 18+ in 8 countries worldwide were surveyed during March 2025. 1,000 were in the US, and 500 each were surveyed in Australia, Canada, China, France, Italy, Singapore, and the UK. Quotas were set to be representative for age and gender.Chart Title
People Like Many Types of Creator Content, but Short Videos Are the Top Choice in Every Country SurveyedPublication Date
March 31, 2025