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September 3, 2024

Share of Time Spent With TV in the US, by Media Company, July 2024 (% of total)

Share of Time Spent With TV in the US, by Media Company, July 2024 (% of total)

Featured In

YouTube holds the largest share time spent with TVUS CTV Time Spent vs. Ad Spending 2024Paramount layoffs reflect shift to streaming-first strategyFox restructures ad sales with focus on advanced measurement and audience targetingFox earnings boosted by record political ads, sports, and Tubi growthMajor YouTube creators aim to draw ad dollars away from TV during Upfronts

Sources

Nielsen

Chart Title

Share of Time Spent With TV in the US, by Media Company, July 2024 (% of total)

Publication Date

September 3, 2024

Sources

Nielsen

Featured In

YouTube holds the largest share time spent with TVUS CTV Time Spent vs. Ad Spending 2024Paramount layoffs reflect shift to streaming-first strategyFox restructures ad sales with focus on advanced measurement and audience targetingFox earnings boosted by record political ads, sports, and Tubi growthMajor YouTube creators aim to draw ad dollars away from TV during Upfronts
Topics
TVVideo-on-Demand (VOD)Time Spent with MediaUnited States
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