June 1, 2021

Top 10 US Retailers, Ranked by Retail Ecommerce Share, 2021 (% of total retail ecommerce sales)


eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2020.


Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.