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March 4, 2020

Most Valuable Text Messages Received from Businesses According to US Adults, Jan 2020 (% of respondents)

Description

A survey of US consumers asked about the most useful texts they've received from businesses. Responses include appointment reminders, shipment/delivery updates, booking confirmations/cancellations, discount offers, prescription refill alerts, swift resolutions to questions/issues and personalized ... messages.More

Methodology

Data is from the March 2020 Zipwhip report titled "2020 State of Texting." A US survey of 1,000 adults ages 18+ and 1,600 businesses was conducted online during January 2020. The panel sample was purchased through SurveyMonkey and followed a census breakdown for gender and age. No respondents were compensated for their participation. Zipwhip is a business-texting software and API provider.