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More than one-third of SMS notifications sent in North America were promotional messages

Article by Insider Intelligence Editors  |  Jan 25, 2021
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More than one-third of SMS notifications sent in North America were promotional messages
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Mobile Messaging
North America

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Brands are using SMS in various customer communication applications, including marketing messages, customer support, transactional messages, and more.

Most Valuable Text Messages Received from Businesses According to US Adults, Jan 2020 (% of respondents)
E-Mail ChartDownload

But consumers consider transactional messages more valuable than other types of text messages—68% of US adults said that reminders of important appointments were highly valuable, compared with just 14% who cited discount alerts, according to a January 2020 Zipwhip survey.

SMS Marketing Messages Sent in North America, by Type, Jan-Nov 2020 (% of total)
E-Mail ChartDownload

However, just 9% of SMS marketing messages sent in North America between January and November 2020 were payment and appointment reminders, compared with 38% that were promotional messages.

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