Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Lock icon
Lock icon

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

November 18, 2019

Reasons Marketers in Europe and North America Have Adopted a Unified Customer Data Management Solution, Sep 2019 (% of respondents)

Reasons Marketers in Europe and North America Have Adopted a Unified Customer Data Management Solution, Sep 2019 (% of respondents)

Description

Marketers were asked why they adopted a unified customer data management solution platform. Leading responses include increase prospect engagement rates through improved targeting and personalization, increase customer conversion rates through improved targeting and personalization and customer ... demand for consistent and contextually relevant engagement experience across channels.