September 24, 2019

Which Ad Experience Would US Internet Users Most Appreciate vs. Find Most Creepy if They Gave Companies Access to Their Data? (% of respondents, July 2019)

Description

Internet users were asked which ad experiences they would most appreciate vs. find most creepy if they gave companies access to their data. Leading responses include offers that pop up when you are in a specific location, messages that are informed by your previous purchases, content that reflects ... their beliefs and political leanings and recommendations of influences or people they don't personally know.More
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Chart Title

Which Ad Experience Would US Internet Users Most Appreciate vs. Find Most Creepy if They Gave Companies Access to Their Data? (% of respondents, July 2019)

Publication Date

September 24, 2019

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