Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Lock icon
Lock icon

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

July 30, 2019

US Retailer Email Unsubscribe Rate, by Purchase History and Category, April 2018-March 2019

US Retailer Email Unsubscribe Rate, by Purchase History and Category, April 2018-March 2019

Description

This chart shows the rate at which buyers unsubscribe from US retailers' emails. The data is further broken down by industry (apparel, beauty, footwear, home goods, jewelry, sports and other) and by the amount of times the customer has made a purchase from that retailer.