August 7, 2019

What Factors Prompt US Mobile Users to Notice and Tap In-App Mobile Ads? (% of respondents, April 2019)

Description

A US survey asked consumers which elements of an in-app mobile ad are most likely to get them to notice and tap on that ad. Responses include when the ad matches their mood, current physical location, general interests, current activity and the theme of the app they're using.