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January 11, 2019
Which Attribution Models Do Marketers in India Use for Calculating ROI? (% of respondents in each group, 2018)
Description
This chart shows which attributions models are used by B2B and B2C marketers in India for calculating ROI in 2018. Responses include first click, last click, linear/even model and algorithmic attribution, among others.Chart Title
Which Attribution Models Do Marketers in India Use for Calculating ROI? (% of respondents in each group, 2018)Publication Date
January 11, 2019
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