May 20, 2019

Internet Users in the EU and US Who Are Likely to Ask Companies to Delete All Their Stored Data and Opt Out of Companies Collecting Information* About Them, April 2019 (% of respondents)


The data is on consumers in France, Germany, UK and US who are likely to ask a company to delete all data stored about them and opting out of companies collecting information about them to personalize their experience on their websites/apps.


Respondents were asked, "how likely are you to to ask companies to delete all of the information they have stored about you?" and "how likely are you to opt out of companies collecting information about you to personalize your experience on their sites/apps?" Data was provided to eMarketer by ... HubSpot.More


Data is from the May 2019 Hubspot and University of Virginia McIntire School of Commerce report titled "Perceptions of Online Privacy and Response to Privacy Regulation (1 year after GDPR)." Results are based on two consumer surveys for which 540 internet users ages 20-89 were surveyed online during August 2018 and 1,115 internet users ages 22-65 were surveyed online during April 2019. Respondents were based in France, Germany, the UK and the US.