May 1, 2019

Digital Display Ad Spending Lost to Fraud Worldwide, 2014-2019 (billions)


Chart is on digital ad dollars lost to fraud from 2014-2019.


Data was provided to eMarketer by White Ops.


Data is from the May 2019 White Ops and Association of National Advertisers (ANA) report titled "2018-2019 Bot Baseline: Fraud in Digital Advertising." Data is based on 50 ANA member companies and their digital advertising activity during August 1-September 30, 2018. The results are based on digital advertising by 50 brand marketers, 2,400 campaigns, 130K placements, 606K domains and 27 billion impressions. Digital ads includes display, video and other CPM formats for desktop and mobile devices. Search or paid social campaign data is excluded. White Ops is an online fraud detection firm that tracks bot fraud and malware on the web.