April 30, 2019

What Do US Internet Users Think Is the Most Appealing Type of Personalized Content to Receive from Companies? (% of respondents, March 2019)


This chart shows that US consumers find the most appealing personalized content from companies to include their name, to be about related products, to be based on their location, to include updates on price or availability and to remind them about a special deal.


Data is from the April 2019 Periscope by McKinsey report titled "The Art of Personalization: Keeping it Relevant, Timely and Contextual." 2,523 internet users ages 18-69 in France (n=505), Germany (n=508), the UK (n=500) and the US (n=1,010) were surveyed online during March 2019. Respondents were selectively evaluated by age and gender.