January 1, 2019

Factors that Improve Digital Video Ad Completion Rates for Companies in North America, May 2018 (% of respondents)


Viewer relevance and creative quality were the leading factors for enhancing consumer attention/increasing video ad completion rates.


Data was provided to eMarketer by AcuityAds.


Data is from the January 2019 "AcuityAds report titled "Attention: The New Media Currency." 200 brand marketers in North America were surveyed during May 2018 about the impact of digital media on consumer attention to video advertising. AcuityAds is a programmatic demand-side platform.