March 13, 2019

What Keeps US Internet Users Returning to a Brand They've Purchased from Before? (% of respondents, Feb 2019)


US consumers are loyal to brands that offer the best value for their money as well as brands that offer the lowest prices and the best product selection.


Data was provided to eMarketer by Criteo.


Data is from the March 2019 Criteo report titled "Why We Buy: Consumer Behavior & Loyalty in the Age of Infinite Options." 1,003 US internet users ages 18+ were surveyed online during February 2019. Of the respondents, 2 (0.2%) were ages 13-17.